With ‘The Muthoot Blue League – The Journey of Dreams’, a sporting initiative towards empowering human ambitions by Muthoot Pappachan Group

• Muthoot Pappachan Group announces ‘Call for Enteries’ from aspiring gully cricketers for ‘The Muthoot BlueLeague of Dreams, a ‘first of its kind’ in strategic Marketing
• An all-India hunt for favourite street cricket teams
• A three-day street cricket tournament featuring four of world biggest cricket stars playing alongside India’s most popularstreet cricket teams

Chennai, April12^th, 2018: ‘TheMuthoot BlueLeague of Dreams’, a nation-wide sporting initiative by Muthoot Pappachan Group (MPG), announces its maiden ‘call for entries’ for its very first season of The Muthoot Blue League of Dreams from 12^th to 15^th April, 2018. The campaign kicks off on April12^thwith ‘call for nominations/entries’across India. This is an unique opportunity to the sporting talent within the nation, the shortlisted teams will have the chance to play alongside four biggest names in the game of International Cricket: Zaheer Khan, Bret Lee, Herschelle Gibbs and Jhonty Rhodes.The primary objective of the League is to promote the talent of buddingstreetcricketers across India and true to its DNA, Muthoot Pappachan Group is focussed on providing them a platform to realise their dreams and passionfor this game.

The selection of the shortlisted teams will take place basis their ‘passion impossible’ stories submitted  on ‘The Muthoot Blue League of Dreams’ microsite (www.muthootblueleagueofdreams.com). This will be open to all the sporting enthusiasts in the country who can vote for their favourite team  and choose the best four teams as finalists.Post the selection, finalists will not only get to play alongside these renowned cricketers, but also get the privilege of skippering them. Scheduled during the week of 14^th May, the event will see some of the brightest talent at a face-off alongside there favourite international cricket sensations. This will be a great opportunity for these aspiring cricketers to learn ‘from the best’ and showcase their talent on field.

Mr.Thomas John Muthoot, Chairman & Managing Director, Muthoot Pappachan Groupon the announcementsaid, “Muthoot Pappachan Group is a pioneer of grassroots sporting movement in India. As a group, we believe in transforming the lives of the common man for better,  this is yet another initiative to help people realise their dreams. As a business, we are constantly looking at developing products & servcies coupled with innovative technology to simplify the lives of the common man and empower them. India as a country breathescricket and through‘The Muthoot Blue Leagueof Dreams’, we are facilitating a platform to help the marginalised talent demonstrate their sporting capabilities coupled with an opportunity to learn from the best talent in cricket.”

Mr. Sanjeev Shukla,Chief Marketing Officer, Muthoot Pappachan Groupfurther added, “Cricket, football and bollywood are the key youth touchpoints and as they say ‘art reflects society’, these have a real impact on the youth of the country. ‘The Muthoot Blue League of Dreams’is a ‘first of its kind’ sporting& strategic marketing initiative conceptialised keeping these ideals in mind and with an aim to aid the youth with opportunities that help them not only realise their talent and promise but realise their dreams too- The dreamto play alongside their favourite cricket idols. We are excited to launch the maiden season of ourleague and are looking forward to an exciting array of matches over the next few weeks.”

About Muthoot Pappachan Group

Muthoot Pappachan Group (MPG), the 131-year-old business conglomerate has been providing solutions, services and expertise to millions of customers across the country in various domains like financial services, two-wheeler finance, micro-finance, affordable housing finance, health, life & general insurance, precious metals, automotive, realty, hospitality, IT- businesses and varied CSR-initiatives. Over the years, Muthoot Pappachan Group has grown to become a significant entity in the Indian business landscape. Muthoot Pappachan Group in fact is one of the largest employees in the country, across industries, providing employment to over 20,000 people and endeavouring to give them a family-like work environment. The group’s customer-centric approach and innovation in terms of new products that cater to changing customer needs, have helped in gaining the loyalty of innumerable customers, as well as attracting new ones. With the credo of ‘Empowering Human Ambitions’ at its core, the Group adopts the latest technology and products & services innovations, towards catering to the needs of customers, based on deep understanding of the customers wants & desires, coupled with an uncompromising stand on values, principles and ethics.