Barbie launches all-new collectible dolls inspired by Colours of India
Chennai, May, 2018:Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the Colours of India series, will see Barbie in six different avatars, uniquely inspired by six heritage sites across the country.
Colours of India series brings to life several aspects of each iconic monument that inspired the doll-maker to create the collection. With distinct shifts of cultures at every step, each doll in the collection has found a unique muse in the beauty India has to offer. Barbie has seamlessly weaved in elements of iconic Indian heritage destinations into the collection that reflects contemporary designs in traditional wear.Inspiration from each design comes from unique architectural and design elements of monuments in India such as the ‘jharokas’ofHawaMahalfrom the pink city, Jaipur; the mystical paintings fromAjanta Caves from Maharashtra, the opulent courtyards of Mysore Palace from Mysuru – the city of Palaces; the grand arches of South Indian heritage palace, ThirumallaiNayakkarMahal in Madurai; the vibrant colours from Sikkim’s Gompas and the striking sheen of marbles from India’s wonder of the world; Taj Mahal.These elements are flawlessly integrated in the dolls’ designs and packaging as well.
Speaking about Colours of India, LokeshKataria, Mattel’s Head of Marketing, said – “We, at Mattel, have always encouraged development through creative play and believe that when you play with a doll, you open your mind to endless possibilities.We are elated to launch a collection of Barbie that is so close to home. With this edition, we aim to drive a local connect with our audiences by showcasingthe vibrant and diverse Indian culture inspired by iconic sites across the country. Bringing a unique concept of Barbie visiting India, we intend to generate curiosity amongst young girls and inculcate in them the rich treasures of Indian heritage through meaningful play.”
The packaging designs were conceptualized by Design Orb. Speaking on the range, PoornimaBurte, Founder-Director, Design Orb said– “This was a great design opportunity to help little children rediscover our country with Barbie. The Colours of India series firmly roots Barbie in the Indian context. Barbie is curious about India and is on a travel spree to find out more. She is inspired by every place she visits – its unique architecture, motifs and colours, and chooses to style herself in her interpretation of every place she visits.
Each pack tells the story of the amazing destinations of India that span the length and breadth of our diverse country. Inspiration for the colours, motifs and architectural styles have been borrowed from the monuments of each destination. Barbie welcomes all her little friends to take this enriching journey of discovery with her.”
The Colours of India will be available at leading retail stores and e-commerce websites. In line with the theme of Barbie traveling across India, the pack also contains a mini DIY kit where girls can make a paper suitcase for the doll.
Mattel Toys has focused its efforts around the core philosophy of ‘Play with purpose’ – where each toy developed by the global leader has an intrinsic benefit linked to it. For over 58 years, Barbie has led girls on a path to self-discovery. After over 180 inspirational careers and diverse range of collectibles, Barbie—along with her friends and family—continues to inspire and encourage the next generation of girls that they can be anything.
BARBIE COLOURS OF INDIA EDITION
Barbie Visits HawaMahal
Barbie sets foot into a world away from home as she visits the beautiful HawaMahal in India’s Pink City – Jaipur. HawaMahal is iconic for its beauty and heritage, much like Barbie. She is adorned with a pink lehenga – a long flowing embroidered skirt in a combination styled to reflect the beauty of the iconic HawaMahal.
Barbie Visits Ajanta Caves
Barbie is seen at the ancient Ajanta caves, mesmerized by the mystical paintings. Set in the hilly regions of Maharashtra, the Ajanta caves are considered among one of the finest surviving examples of ancient Indian art. Barbie’s skirt and kurta combination is styled to reflect the intricate art and expressive style of the paintings seen in the Ajanta caves.
Barbie Visits ThirumallaiNayakkarMahal in Madurai
Barbie experiences the magnificence and opulence of the royal ThirumallaiNayakkarMahal in Madurai. Known for its rich cultural history, the palace boasts of a variety of structural finery and gold covered ceilings which are the key inspirations for Barbie’s saree.
Barbie Visits Mysore Palace
Barbie is seen at the royal Mysore Palace, cherishing the regal landscape of the heritage site. Known for its rich cultural history, the palace adorned with courtyards and gardens is the inspiration to many. Here, Barbie’s yellow saree reflects the opulence and regal tones of the Mysore Palace when it is lit up during the Indian festival of dussehra.
Barbie Visits the Gompas at Sikkim
Barbie visits the serene Gompas of Sikkim to soak in the vibrant tranquility of the region. Set in the Himalayan state, the Gompas are Buddhist centres of learning and a symbol of serenity. Barbie’s outfit is inspired by the traditional bakhu, a wraparound dress worn by Sikkim’s Bhutia community.
Barbie Visits India’s Wonder of the World – Taj Mahal
Barbie steps into a world of romance, grace and love as she sets foot into India’s wonder of the world – The Taj Mahal! Set royally on the banks of river Yamuna in Agra, the Taj Mahal is considered the epitome of the expression of love. Much like Barbie, the Taj Mahal is symbolic of grace reflected in a rich white and gold anarkali that Barbie adorns.
Join Barbie as she travels across India, collect more from the Colours of India series!