Balaji has won the title under the Tamil category consistently for many years at IRF
Chennai, May, 2018: BIG FM, one of India’s largest radio networks, won eight awards at the recently held India Radio Forum 2018. It also secured six runner-up titles at the prestigious award platform that acknowledges and celebrates outstanding content and creativity in the radio industry. Among the eight winning titles, BIG MJ Balaji of 92.7 BIG FM Chennai has been felicitated with ‘RJ of The Year’ award under Tamil category. The ‘Night Show’ hosted by him every weekday between 9pm-11pm also received a runner-up title under the ‘Best Radio Programme – Tamil’ category.
One of the most awarded and leading radio networks, BIG FM since its inception has won awards for its various national and city specific shows based on original content integrated with captivating music. The essence of the shows has been further enhanced by talented and popular RJs who form a strong connect with the listeners across markets.
Sharing his experience of winning the award, BIG MJ Balaji said “It feels great to witness my long standing association with BIG FM touching new heights every year. Winning the ‘RJ of the Year’ award for many years at IRF is a testament to the strong bond shared with the listeners of Chennai through relatable content, appealing music and by going beyond and above the call of duty. I hope to continue being a voice that is for the people, by the people of Chennai and contribute in bringing about a positive change in the society through a strong and effective medium like radio.”
The network’s award winning streak is a result of its ‘Shared Purpose’ philosophy, deep consumer insight led programming, implementation of various strategies focused towards being future ready and delivering effective integrated campaigns providing a greater ROI.
