A full-stack cinema event, congregating Industry leaders like Avid/Real Image, LiveU, Atomos and G-Technology under one roof
Chennai, June 01, 2018: –Making great strides in the world of cinema, Canon India gets the ball rolling in Chennai with its highly acclaimed Cinema and Pro DV project ‘Future Broadcasting’. This is the eighth edition of the project. The project accomplished in collaboration with leading industry experts, including Avid/Real Image (a division of Qube Cinema Technologies), LiveU, G-Technology from Western Digital and Atomos, witnessed a series of workshops and events, designed to give hands on experience on products like Cinema EOS C200, Cinema EOS C300 Mark II and XA 15 & XF 405 along with ME20F-SH(Multi-purpose camera). With a firm focus on its objectives, the project got industry experts to demonstrate the workflow of these superlative solutions, confirming that these solutions will lead the forthcoming trends in the Cinema and PRO DV segment.
The first leg of the workshop was organized in Guwahati and Imphal respectively in January 2018. The subsequent events were planned in Bhubaneshwar on February 19, followed by Kolkata on February 21st and Jaipur on March 18th. Following the success of the project in National Capital on 27th of April, and Hyderabad on the 30th of May, the project ventures into Chennai.
Sharing his thoughts, Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, said, “The project has been very well accepted by the cinema and PRO DV segment and highly acclaimed by critiques and industry leaders. We have also witnessed a significant increase in the footfall with every event, with the last one being in Hyderabad. The idea is to take Canon’s leading-edge solutions in Cinema and Pro DV segment to every corner of the country and the associated industries that caters to take the world of cinema into its next phase of growth. We also intend to acquaint eminent producers, broadcasters, renowned documentary film makers and the mainstream cinema with our solutions. Furthermore, what brings ‘Future Broadcasting’ to Chennai is the city’s status of being the cultural, economic and educational hub of South India.”
Talking about their partnership with Canon, Sathish Kumar.P, General Manager of Real Image (a division of Qube Cinema Technologies), said, “With every passing event we have been able to touch base with our existing clients and establish relations with newer consumers through ‘Future Broadcasting’. The event has managed to carry the entire gamut of products and solutions pertaining to filming and cinema to the remotest of areas in the country, opening up newer avenues for film makers and videographers. It has been a perfect platform for us to showcase an overview of the Avid Media Composer editing application and Avid Newsroom workflows, Avid Storage, Asset Management, Cloud based and Social Media Workflows.”
Talking about the evolution of video transmission units and its association with Canon, Yaal Eshel, VP Sales, LiveU said, “The global landscape of newsgathering underwent a great deal of transformation following the launch of cellular bonding in 2006 and the launch of LiveU’s portable live video transmission units had the SNG trucks replaced, offering better mobility and cost-effectiveness for global newsgathering and we are glad to share the technology and knowledge for the future of cinema in the country. Apart from that we are glad to present our latest solutions, including the LU600 HEVC, offering unmatched quality and reliability for newsgathering, sports and any other live video productions.”
Mr. Anamitra Chakladar a veteran cinematographer was a key speaker at the event who shared insights on how the workflow of non-fiction and fiction cinema is changing from technology perspective via various case studies. He also gave a detailed demonstration on the technologies to the target audiences including English news gathering, news channels, regional channels, GEC, Film institutes, Defence, Documentary genres etc.
According to Mr. Anamitra Chakladar, Industry Veteran in Cinematography, “This is a full-fledged and well-designed event by Canon that not only exhibits the best in breed solutions in Cinema and Pro DV segment, but also converges all associated businesses and technologies under one roof. I believe Indian cinema world is at the cusp of evolution and keeping up with the global technological advances and innovations is of utmost importance. These new-age broadcasting technologies will be key to cultivate more opportunities and for Indian film industry to perform at par with global standards. With that at the background, It is a great pleasure and delight to be a part of this exclusive and one-of-a-kind event hosted by Canon, bringing to the fore the brand’s prowess in broadcasting segment.”
Another integral partner for the eighth Edition of Future Broadcasting is Atomos. It is an Australia based organisation, making high quality camera monitors and recorders. Speaking at the occasion, Mr. Dilip Kathuria, CEO, Atomos, said, “Exhibiting our CDM Technologies and Solutions (CDMTS) at ‘Future broadcasting’ we are glad to have partnered with Canon India for professional work show at the event. The idea behind this association is to not only showcase the future of cinema technology, but also the associated technologies required to sustain the production. We will be displaying “Sumo 19” 4K and Shogun Inferno models from Atomos, which enables a cinematographer to record 4K videos 12BIT RAW 10BIT ProRes/DNxHR Formats. These are high resolution calibrated super atom monitors. Our workflows are designed to enable cinematographers benefit with high quality monitoring, recording and editing.”
Commenting on the importance of storage, Khalid Wani – Director – Channel Sales, India, Western Digital, said, “Future Broadcasting is a full-fledged project encompassing everything that has to do with cinema and filming and storage is an important part of the whole process. In the whole scheme of things, we empower creative professionals to capture their dreams, enhance their storytelling, and bring to life their moments of inspired creativity.”
About Canon Group
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 is the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 367 subsidiaries all over the world, supported by 197,673 employees. (Data as of December 31, 2016)
About Canon India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has 251 own retail stores accredited as “Image Square” across 120 cities in the country. Canon India’s service reach extends to over 600 towns covering 17,774 PIN codes across India – which comprises of 300 Camera collection points, 18 Camera repair centers, 236 Printer repair centers, 185 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of June 1, 2018)
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double digit growth.