Cinépolis, India’s first international and world’s second-largest movie theatre chain in attendance, has acquired the rights to a live broadcast of the knockout matches of FIFA World Cup Russia 2018. With this initiative, Cinépolis India becomes the first exhibitor to celebrate and showcase the football fever on the big screen in India. This partnershipwill go a long way inreplicating the spirit& ambience of an actual football stadium,thus deliveringgreat news for all the football enthusiasts.
The screenings would allow people who share the great passion and love for football, regardless of any social background, to come together to interact, watch and celebrate the last leg of the tournament across select Cinepolis properties. With the world’s attention bearing down on this single championship moment, the FIFA World Cup Russia 2018 will be showcased in 15 Cinépolis theatres across Delhi, Bangalore, Mumbai, Kolkata, Pune and Guwahati on 101large screens. The result – amazing, larger than life visuals and a stadium-like feel in a fan-filled auditorium.
Whether you’re a fan of Team Argentina, Brazil, England, Germany, France, Portugal, or any team, all football fans will realize that theatres aren’t just for movies anymore. The cinematic experience will allow the patrons to enjoy the match by making them feel like they are right there on the Luzhniki Stadium pitch in Russia.All the event sponsors are excited to be associated with this novel initiative.
Speaking on the association, Mr. Devang Sampat, Director – Strategic Initiatives,Cinépolis India, said “We are excited to be the first ones to offer the ‘Stadium-Like’ Live Screenings of the 2018 FIFA World Cup. In India there aremany cricket fanatics, but the introduction of ISL and Indian Football team doing exceptionally well has taken the spirit of soccer to a new level. Wewant to use this as an opportunity to take the theatre experience a notch higher and give a chance to our patrons to enjoy the gamewith like-minded people. So for this special event, we will be re-creating a stadium like feeling inside our theatres. Since we don’t want our patrons to miss out on their favourite drink while enjoying the game, we will be serving liquor during these screenings. We will be obtaining the requisite licenses for this purpose”
Although World Cup only happens once every four years, it unites people regardless of age and race as they cheer on their favorite teams. So now don’t just watch,butexperience this FIFA World Cup Russia 2018, the way it is meant to be by enjoying the enthralling game only at Cinépolis.
About Cinépolis India
Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 348 screens under the brand names of Cinépolis, Cinépolis VIP and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi- benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence.
About Cinépolis
Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 661 cinema complexes, 5,426 screens and over 1,133,251 seats across 14 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 38,900 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.
