Mr.Amarendran Vummidi, Managing Director, Vummidi Bangaru Jewellers
For The First Time In India, Vummidi Bangaru Jewellers (VBJ) Holds Event To Create Awareness And Caution On Counterfeit Diamonds!
VBJ sets up screening device, which is country’s first to test authenticity of set diamond jewellery
July 2018, Chennai: Vummidi Bangaru Jewellers, a Chennai based heirloom brand held an event for the benefit of jewellery connoisseurs, by setting up the industry’s first synthetic diamond screening device for set jewellery, for the first time in India!
Using SYNTHdetect – a highly sophisticated machine supported by the technology from the International Institute of Diamond Grading & Research (IIDGR, a subsidiary of De Beers Group), the machine is capable of differentiating natural diamonds from synthetic lab-grown diamonds.
With the aim to educate the public and demonstrate their fervent commitment to customers, SYNTHdetect was set up at a strategic point so that anyone who visits the showroom may test & validate their diamond jewellery, as a complimentary gesture from VBJ.
Using the principle of time-resolved photoluminescence, an image is viewed on a high-resolution touch screen to validate whether the diamond is natural or synthetic. SYNTHdetect significantly reduces the need for additional off-site testing, making it the ideal way to verify the legitimacy and trustworthiness of the diamond jewellery.
The global synthetic diamond market in the Asia Pacific region is estimated at $7,496 MN USD and is predicted to grow at a CAGR of 7.0% till 2023.
Speaking on the occasion, Mr. Amarendran Vummidi, Managing Director, Vummidi Bangaru Jewellers said: “The gems and jewellery industry is a vast sector with thousands of retailers and merchants, making it difficult to track those cases where undisclosed synthetic lab-grown diamonds get mixed in parcels of natural diamonds. Such instances give room for disreputable dealings to creep into the mainstream gem trade, which taint the jewellery business overall. Confidence is everything in the diamond sector. Our goal is not only to educate our customers so that all doubt and worry will not just reduce; but be eliminated completely! SYNTHdetect testing provides as an ideal platform for them to check the authenticity of their precious diamond jewellery, so that their faith and trust is reinstated.”
Backed by the legacy of more than 118 years in jewellery designing and manufacturing, VBJ exhibited the highest commitment to transparency and adherence to impeccable industry standards, as a pledge of loyalty to their customers.
The SYNTHdetect machine was highly appreciated by the customers and many others who walked in to the showroom. VBJ’s endeavour ensured absolute assurance on the authenticity of the diamonds for the customers and patrons, which was successfully achieved at the end of the day.