Latest TVC by Coverfox aims at catching the attention of customers on the importance of buying insurance in a real life situation, with a hard-hitting yet witty messaging
Chennai, July, 2018: Coverfox.com, India’s largest Insure-tech platform has launched their new TVC “Cover Karo, Kaam Aayega”,featuring Taapsee Pannu as the brand ambassador. The 30 second creative uses drama, wit and clear messaging, drawing inspiration from day to day real life situation, to connect with today’s youth. Executed by Suresh Triveni under the RPF banner, the intent of the campaign is to establish the need for insurance in everyday life and showcase the insurance portfolio available on Coverfox.com
With this campaign, Coverfox aims to introduce consumers to a smarter way of buying insurance. With its algorithm based recommendation and a world class product, the company wants to change the way insurance is sold in India. The new India emerging today is digital savvy and values independent thinking. Millennials want to make their own decisions and not be told what to buy. Having technology and product as its strength, Coverfox is poised to encourage the youth and emerge as a platform of choice when it comes to insurance.
The campaign touches upon all the three verticals of insurance i.e. motor, health and life. The creative subtly indicates the promise of Coverfox, of making insurance simple and fast. It also, leaves you with a thought provoking messaging “Cover Karo, KaamAayega” which reminds you that insurance is a necessity and not a luxury.
Speaking about the campaign, Premanshu Singh, CEO, Coverfox.com said,“We’ve always prided ourselves in being young and different from the way insurance companies have been perceived in India. At Coverfox, we are building a product for today’s generation who doesn’t just buy a product, but believe in a cause and hence, want to support it. Today, there is an increasing number of men raising their voice on issues like financial independence of women, their safety and equality. Hence, it is imperative to present a message that addresses these concerns in unison. And the fact that the creative addresses the serious issue of eve-teasing, which needs to be nipped in the bud, is a great feat achieved by the creative team.We have stayed true to our brand by conveying the need of various insurance products without resorting to selling fear.
Our brand ambassador,TaapseePannu, shares the same ethos of being young, bold, dynamic, confident and independent. She symbolises our core valuesof trust, honesty and integrity. Sheconnects with the youth and fits well in the Coverfox family.”
Speaking about the partnership, TaapseePannu said, “I have been able to deliver my best as an actor when I have portrayed strong and independent characters, like the one in Coverfox’s commercial. I loved the fact that the company is encouraging women of today to take matters in their own hands, even the financial ones. Coverfox has been able to make a mark in the online industry and is today seen as a trusted online insurance platform. I was surprised to meet such a young team who are working to make insurance easy. Very happy to be associated with Coverfox as a brand, and now being an integral part of their team.”
She further said, “This is my first endorsement in the insurance category.I am excited to work with Coverfox and look forward to having a fruitful association.”
Talking about the campaign, Suresh Triveni, Director(of ’Tumhari Sulu’ fame) said “Be it commercial films or feature films, I only pick projects where I get to do something I haven’t done before and grow as a Director. I liked the script for Coverfox and thought I could really make it more identifiable for today’s audience. Taapsee is a wonderfulactor to work with which actually helped taking the ad film to the next level.”
Campaign Credits
Director: Suresh Triveni
Producer: RadhikaSawhney
Associate Producer: NeerajDoshi, Ravi Tiwari&AnkitaChowfin
DOP: SaurabhGoswami
1st AC: Ayan
Line Producer: Vinay Singh
1st AD: MananRawat
D.A: VaishaliTuteja
2nd AD: Kshitij Singh
Art Director: Dhara Jain
Costume Stylist: Abhilasha Sharma
Hair & Make-Up: Vidya Singh
Casting Director: AnmolAhuja
Cast: AnkitBisht, AmitPandey&AbhishekPokhriyal
Gaffer: Taju
Post Producer: VikasNarvankar& Harish Bhalerao
Post Supervisor: SumitGadavi
Post Studio: Prime Focus
Offline Editor: Shiv Panicker
Music Director: GauravChatterji
Online Editor: Vishal Sinha
Colourist: Rahil
Sound Studio: Shankh Studio
Sound Engineer: Jarvis Marcedo
Accounts: MoorthyIyer&Ketan
The TVC takes on a scene we have all witnessed in one form or the other:
A girl walking on a deserted street is busy on her mobile phone and is about to get in her car. At this moment,she hears boys whistling and commenting, “Arrekyakarrahi ho. Hum se bhi chat kar lo”. The girl turns around and notices three young boys leaning against their bikes and eve-teasing her. She immediately turns and confidently stops the main biker of the gang by removing his bike keys. She shows her phone screen to him: “Coverfox se apna insurance le rahithi” and asked him “Tuney (insurance) liyahaina?”The boy makes fun of her and asks “Why?” She confidently says “Teri gaaditod di…toh bike cover…kaamaayega” “Phirsarki headlight phod di…toh health cover kaamaayega” “Phirpatak-patakar, zyaada hi dhodiya…toh…life cover, teri family kekaamaayega”.The boys get nervous by hersuddenconfrontation and say “Jee…samjha, Cover kaamAayega…sorry!” The boys then leave in a hurry and the girl smilesand resumes buying insurance on her phone while walking to her car.
Motor.Health.Life.
Cover Karo, KaamAayega.
Coverfox.com
Watch the ad here:
TVC link:https://youtu.be/QSv_fZD1S3Y
About Coverfox.com
Coverfox is India’s largest Insure-tech platform where you can compare, buy and manage your insurance policies. The portal helps bring transparency, simplicity, and ease to the process of buying and managing insurance in India. Using its proprietary technology and algorithm-based platform, users can compare and choose from a range of plans across top insurance companies, understand key features and buy policies instantly and safely. Once bought, it handholds and helps them through the tedious claims process. Coverfox currently offers health, car, bike, life and travel insurance policies.
Coverfox is run by Glitterbug Technologies, a tech company which has received Series A, B & C funding from global funds such as SAIF partners, Accel, Narayana Murthy’s Catamaran Ventures, IFC and Transamerica.
To know more, please visit https://www.coverfox.com
