Ø Only 29% Indians feel the need for a germ kill solution
Ø A whopping 62% who are concerned about germs do not use germ kill solutions for their homes
Ø Out of those who chose to do something about it, 42% use phenyl and detergents to deal with germs on a daily basis
In a survey conducted by Incite, a strategic research consultancy, it was found that 98% Indians are aware of the presence of germs throughout their homes along with the many threats they pose, however, 62% who are concerned about these germs do not seek germ removal solutions to protect their families. Out of those who chose to do something about it, 42% use phenyl and detergents as general cleaning agents to deal with germs across different surfaces in the house.
For ages, Indians have adopted various cleaning techniques like bars and detergents to clean their kitchen surfaces not knowing that it may have very little effect in removing germs. Today, health conscious consumers are rapidly adopting healthy eating habits, but the kitchen cleaning remains conventional. Take the commonly found oil stains accumulated on kitchen surfaces, when left behind become a breeding ground for germs.
First time from the house of Lizol, a powerful germ removal product which is also suitable to be used on food contact surfaces, new Lizol Kitchen Power Cleaner. In its easy to use trigger format, will assist consumers to maintain a germ-free kitchen. With its strong degreasing abilities, that will enable today’s consumer to clean multiple surfaces including gas stove, tiles, kitchen slab & sink, chimney, shelves etc., conveniently with one easy swipe and no hard scrubbing.
Commenting on his association with the brand, Vikas Khanna said, “In India, we are seeing a major shift in people’s perception about nutrition intake and healthy food. While they are making healthier choices with their diet, enough attention is not being paid to the germs that exist on kitchen slabs, stoves, tiles, etc., which unintentionally find a way into the food we cook. Even the smallest oil stains are hotbeds of germs because of their sticky nature and a wet cloth wipe is not enough to protect your
family from them. With the ‘Lizol Kitchen. Healthy Kitchen.’ campaign, I will urge modern homemakers to take a step ahead towards making their kitchens a healthier space.”
On the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home said, “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100% of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen. Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households.”
The association with Vikas will spin a holistic, multi touchpoint campaign that will establish Lizol as a specialist Kitchen cleaner. Lizol also launched two other variants; Lizol Bathroom Power Cleaner and Lizol All Purpose Cleaner to address the distinguished cleaning needs of consumers. The Lizol Kitchen Power Cleaner will be available in 450 ml pack priced @INR 129 and 250 ml priced @INR 79 and in orange burst variant.
RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. RB has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon, Woolite. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.
For more information visit https://www.rb.com/