This is Italian sportswear brand first ever Indian collaboration
Chennai, 4th August, 2018:The Italian Brand, FILA dropped it’s first-ever Indian motorsport collection in collaboration with youth icon RannvijaySingha in its stores across the country today. The outcome of FILA’s signature playful aesthetic and Rannvijay’s brazen personality, this collection is all set to ride its way into the hearts of sneaker heads and petrol heads everywhere.
Fuelling their passion for all things motorsport, Rannvijay andRohanBatra; MD Cravatex Brands Limitedhave taken inspiration from their own experience and from riders/drivers from across India to bring this collection to life. The objective is to build and strengthen the thriving motorsport culture by creating products designed based on Indian consumer specifications.
Triggered by the gap for functional and stylish motorsport footwear, the special edition range is designed to give enthusiasts the best experience bringing together quality, comfort, functionality and style inspired from FILA’s Motorsport heritage.
The Supercharge High is a High-Top Shoe with many elements that make it a stylish yet functional example of motorsport footwear. The outsole of the shoe is a carbon rubber designed to maximize grip. Along with that, the lightweight midsole is a soft phylon that provides cushioning, for utmost comfort while riding. The upper sole is made of high peel PU that is supple but also provides protection, giving the shoe a robust exterior. It also comes with an athletic padded high ankle that securely supports the user while also providing comfort, without compromising the style quotient of the sneaker. The ankle is further reinforced by a rubberized ankle protector on the upper and a strap to lock in. Along with this, the plush insole is made of FILA COMFRTX to give the wearer a comfortable ride..The upper of the shoe consists of fine mesh fabric, enhancing the style of the sneaker while safeguarding it from any damage.Finally, the toe area has a rubberized patch to reduce abrasion.
The launch of the motorsport collection is a reflection of FILA’s forward thinking, leading the brand to achieve many outstanding milestones in the fashion industry, since it’s inception. This thrilling collection defies the norms, providing stylish yet functional sneakers at an unparalleled price.
When asked about this venture, Rannvijay said, “As a sportsman, I always dreamt of having my very own sneaker collection, and wore sneakers designed by other world-class athletes. Having my line of sneakers and to be associated with an iconic brand like FILA, which has been my personal favorite since I was a teenager, is a dream come true. It’s great to finally realize that I am designing my own line of motorsport sneakers, with my name on them, and people are going to be wearing them!”
MD Cravatex Brands Limited, RohanBatra added, “We wanted to introduce a product that was true to the spirit of Motorsport Category, but with this collection, we consciously targeted the Indian consumer by taking their requirements into consideration and retailing the range at very reachable price points. This category will be a very significant part of our business going forward. Collaborating with Rannvijay was a thrilling experience; being a Sneakerhead and Motorsport enthusiast he had immense knowledge on the product that helped us make an incredible product.”
The Collection starts fromRs3499 and goes up to Rs3899 and will be available in Offline and Online stores.
Over the last century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of colour on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breath-taking as those wearing it. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function.