The Premier automatic skeleton, designed for Novak Djokovic


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A tennis inspired mechanical watch for Novak’s Seiko collection Following on from the success of the Kinetic Perpetual Premier watch that was designed last year for Novak to wear on formal occasions, the 2018 Premier creation for Novak returns to the tennis court. It is the first automatic watch we have ever created for Novak. It incorporates a specially finished automatic caliber, housed in the classic Premier case. The markers, dial and strap have a powerful sports feel that, perhaps surprisingly, works in perfect harmony with the elegance of the case.


A unique and striking dial takes you right to the heart of the action. It’s as if you are looking through a long lens at Novak’s racquet as he hits a ball straight at you. The ball is the “open heart” window through which you see the balance wheel spinning like one of Novak’s trademark cross-court slice shots and the mesh dial is like the strings of his racquet. The effect is as striking as it is appropriate for a watch that carries Novak’s signature on the case back and Novak’s ‘D’ emblem on the crown and is offered in a limited edition.