Sony India launches the MASTER Series A9F BRAVIA OLED


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  • Supreme Picture Quality with 4K HDR Processor X1™ Ultimate
  • Multi-Dimensional Sound with Acoustic Surface Audio+TM technology
  • TV Center Speaker Mode that works with Home Theater
  • Netflix Calibrated Mode for an unparalleled experience
  • Superior contrast enhancement with Pixel Contrast Booster
  • Hands Free Voice Search
  • Android TV 8.0 Oreo Operating System
  • Soft minimalism with One Slate Design


New Delhi  / Chennai, 17th September 2018 – Known for offering the best in class TV experience, Sony India today announced its much anticipated Master Series A9F BRAVIA OLED. Designing televisions that faithfully convey the creator’s intent is Sony’s passion. MASTER Series TVs meet the strict criteria of Sony’s top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced at home. Being the first member of the Master Series family, the A9F BRAVIA OLED television comes with unprecedented picture quality by virtue of employing multiple proprietary technologies and solutions.


A9F BRAVIA OLED TV creates exquisite contrast, clarity and unprecedented black with over 8 million self-illuminating pixels which are precisely and individually controlled by the new Picture Processor X1™ Ultimate. This level of ultimate contrast reveals detail, depth and textures for a view that’s remarkably real. The television also meets the strict criteria of top engineers and makes beautiful scenes a reality. For the first time, one can explore their imagination and see their vision being reproduced at home.


Supreme Picture Quality with 4K HDR Processor X1™ Ultimate

The A9F MASTER Series comes equipped with a newly developed, next-generation Picture Processor X1™ Ultimate. This processor plays a vital role in delivering the faithful picture in the MASTER Series.

With a long history and expertise in developing professional cameras and monitors, Sony recognizes that precision in the crafting of fine components of signal processing results in an immediately visible difference to the whole image. The X1™ Ultimate Picture Processor can intelligently detect and analyze each object in the picture through Sony’s new Object-based Super Resolution mechanism for exceptional accuracy and detail. Also, the Object-based HDR remaster has been notably updated and now allows each object to be remastered individually for better depth, accurate texture and all-in-all more realistic picture.


Multi-Dimensional Sound with Acoustic Surface Audio+TM technology

BRAVIA OLED’s brilliant innovations bring more than just incredible picture performance. A9F series delivers sound just like in a concert hall, it comes to the viewers from different directions with Acoustic Surface Audio+™. The improved Acoustic Surface Audio+™ gets an additional actuator in the center of the screen and an extra subwoofer channel, totaling to a 3.2 channel sound system. The additional center actuator acts just like center speakers hidden behind an AT (acoustically transparent) screen which are found in movie theaters. With the three actuators and two subwoofers facing sideways, the A9F creates a rich sound field that greatly enhances the viewing experience. The new series also has a TV Center Speaker Mode that allows the Acoustic Surface Audio+™ to be used as the center speaker of a home theater system which further enables users to hear dialogue, vocals and instruments with exceptional clarity.

Acoustic Surface Audio+™ creates a rich sound field delivered from three actuators and two subwoofers facing sideways, that immerses the viewers in a whole new entertainment experience

Netflix Calibrated Mode for an unparalleled experience

Sony has historically been working with professionals, together with Sony Pictures Entertainment- from making of a picture mode which meets the film creators’ criteria in 2000 to the recent standardization of HDR and bringing them into movie creation. For MASTER series, in conjunction with Netflix, Sony is now introducing “Netflix Calibrated Mode”. This unique feature was specially developed to mirror the same picture quality as a studio evaluation master for TV, in order to preserve the artists’ creative vision and intent. By accessing one simple menu setting, Netflix Calibrated Mode faithfully reproduces the visuals that help bring a story to life, and entertainment enthusiasts can now enjoy this experience when watching their content on Netflix.

From 4K film, video and still cameras, to game consoles, mobile phones and TV, Sony is the only consumer electronics manufacturer capable of providing 4K solutions to consumers, straight from the lens to their living room.


Superior Contrast enhancement with Pixel Contrast Booster

The flagship A9F TV comes equipped with the Pixel Contrast Booster, which is Sony’s original panel controller for OLED. It maximizes the dynamic range by widening the area of color reproduction at high brightness therefore pictures are enhanced with extra detail and texture. 8 million self-illuminating pixels and Sony-original panel controller for OLED brings in a significantly enriched visual experience with unprecedented black, authentic color, and a wide viewing angle.

Hands Free Voice Search

Hands-Free Voice Search function on A9F makes navigation really easy. The newly launched TVs have a built-in microphone that allows one to simply speak to the TV to find what user quickly wants, or one can ask it to play TV shows, movies, and more. With Android TV Hands-Free Voice Search, one is free of complicated navigation and tiresome typing.

Android TV 8.0 Oreo Operating System

Sony’s Android TV enables one to explore the world of movies, music, photos, games, search, apps and more. With the launch of A9F consumers will be able to get a smarter experience with Android TVTM 8.0 Oreo that promises a much faster, easier and more intuitive interface for the consumers to use.

Soft minimalism with One Slate Design

The A9F, with its OLED display, represents a masterful fusion of the viewing and listening experience. And all this condensed into a single slate-the screen, with only a stand in the back to hold it up. Its shape and materials are imbued with softness, with a rounded bezel and fabric-covered rear panel. These characteristics allow the A9F to exude an emphatic visual presence, while also blending into its surroundings.

These newly launched models will be available across Sony Center and major electronic stores across India.

Product video:

Model Best Buy Availability

139 cm (55)

Rs. 3,99,990/- 20th Sep onwards



164 cm (65)

Rs. 5,59,990/- 20th Sep onwards


Specification Sheet

  Model Name KD-65A9F KD-55A9F
  Screen Size (cm, measured diagonally) 163.9 cm 138.8cm
Display Features Display resolution (H x V, pixels) 4K HDR (3840×2160)
  Display Type OLED
  4K Processor (Picture processor) 4K HDR Processor X1 Ultimate
  Pixel Contrast Booster Yes
  TRILUMINOS Display Yes
  Video Processing(Clarity enhancement) 4K X-Reality PRO
  Video Processing (Motion Enhancer) Motionflow XR
  Object-based Super Resolution Yes
  Dual database processing (Clarity Enhancement) Yes
  Super Bit Mapping™ 4K HDR(Colour enhancement) Yes
  Object-based HDR remaster (Contrast Enhancement) Yes
  Dynamic Contrast Enhancer (Contrast Enhancement) Yes
  HDR (High Dynamic Range) compatibility Yes(HDR10, HLG, DolbyVision)
  Face Area Detection Yes
  Mastered in 4K Yes
  Picture modes Vivid,Standard,Cinema,Game,Graphics,Photo,Custom
Sound Features Speaker Type Acoustic Surface Audio+ (Actuator+Subwoofer)
  Speaker Position Front, Back
  Audio Power Output 13W+13W+13W+13W+13W+13W+10W+10W
  Speaker Configuration 3.2ch, Actuator(25mm)x6, Woofer(60mmx100mm)x2
  Digital audio out (Optical) format Two channel linear PCM: 48 kHz 16 bits,Dolby Digital,DTS
  Clear Phase (Sound processing) Yes
  Auto Surround Yes
  DTS audio format support DTS Digital Surround
  Sound modes Standard,Dialog,Cinema,Music,Sports,Dolby Audio
  S-Master S-Master Digital Amplifier
  Simulated surround sound S-Force Front Surround
  Dolby audio format support Dolby Digital, Dolby Digital Plus, Dolby Pulse, Dolby AC-4
  HDMI Audio Return Channel(ARC) Yes
User Experience Operating System Android 8.0 Oreo
  On-board Storage (GB) 16GB
  Expandable Memory Yes
  Internet Browser Vewd
  Voice Search Yes
  Application Store Yes(Google Play Store)
  Video Streaming Apps Netflix, Amazon Prime, Biglix, Sony Liv
  Content Bar Yes
  Wi-Fi Direct Yes
  Wi-Fi Certified Yes
  Wireless LAN Integrated
  Screen mirroring(Miracast™) Yes
  Chromecast built-in Yes
  Video & TV SideView (iOS/Android) Yes