Chennai, 20th September 2018: With the impending festive season ahead, this September, Ritika launched her three seasonal collections. The designer hosted a product launch event on the 20th of September at Chetpet from 11am to 8pm. The three collections are TIMELESS GENESIS – a collection that is an ode to the time-honoured Kalamkari fabric, EDEN – a line inspired by floral patterns and pastel hues that appeals to femininity, and an earthy line of ethnic wear. The collection available till 22^nd September 2018.

Ritika seeks to reflect the roots of timeless vogue in her work. Her quest for culture is inspired by the time-honoured tradition, “Something old, something new, something borrowed, something blue”.  Well, not exactly blue but nevertheless, she believes in redefining and creating a fashion trend that radiates the essence of tradition and ethnicity in every skilfully crafted piece of couture.

Ritika and her team of local artisans work tirelessly to ensure each piece is put together to provide the quintessential woman with the right blend of vibrant colours, quirky patterns paired along with intricate and unconventional detailing.So get ready to go on a shopping spree at Ritika’s on the20th September to 22nd of September.

Venue: No. 1, 5th Avenue, Harrington Road, Chennai, India 600031 (Landmark: French loaf left and first right)

Timing: 11:00 am to 8:00 pm

Ph. No: +91 9840813334