The brand introduces Om Shanti Pure Cow Ghee Diya, Om Shanti pure ChandanTika, and Om Shanti Pure Puja Oil ahead of the festival season
Chennai, October 26, 2018: Cycle Pure Agarbathies, from the agarbathi to aerospace conglomerate NR Group, launches Om Shanti Pure Cow Ghee Diya, Om Shanti Pure ChandanTika and Om Shanti Pure Puja Oil in the Tamil Nadu region, today. Special puja products were unveiled by Mr. Ramesh Aravind, Brand –Ambassador, Cycle Pure Agarbathies for South zone and Mr. Arjun Ranga, Managing Director at a press conference held at Hyatt Regency, Chennai. India’s largest and the only certified carbon neutral agarbathies manufacturers, has exclusively crafted these pure products keeping in mind the liking and preference of the devotees in this region. The brand intends to cater to all the needs for an enthralling Deepawali and Karthikai Deepam.
Speaking about the new products, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies says, “The new range of products have been specially crafted for enhancing the puja experience this Diwali. We have taken into consideration the rich culture and traditions of Tamil Nadu and designed our products accordingly. We are confident that the purity of our product will create an aromatic environment during pujas and elevate the experience holistically.”
Thislatest range of products not only offers convenience but enhances the holistic experience of puja for the consumers at the same time. The first in the array is Om Shanti Pure Cow Ghee Diya, which is an easy-to-use diya, produced using pure cow ghee from the certified suppliers. The product has an effective burn time,with an enchanting natural Jasmine fragrance and residue free burning. It has been tailored in packs of 30 and 100 diyas.
The ChandanTika launched by the brand is an everyday puja essential with an assurance of 100% skin safety. Certified by the Ayush department (Government of India) and prepared using pure ingredients, the product has been launched in two different packs of 40 and 80 gms.
The last product from the brand’s latest range is the Om Shanti Pure puja oil. The pure puja oil is a beautiful blend of 5 pure oils, namely, Coconut, Rice Bran, Sesame (Til), Castor and Mahua. It will not only make pujas beautiful but also refreshing for the consumers. Cycle Pure Agarbathies serve various users with their 500 ml and 1 lt. capacity bottles.
Speaking on this launch, Ramesh Arvind, Brand –Ambassador, Cycle Pure Agarbathies for South zone said, “It is wonderful to be part of a brand which is so innovative and progressing with each passing day. Cycle Pure Agarbathies has been part of every Indian home and their prayer, it is only fair that they are coming up with region specific, easy-to-use puja products. These will help take our culture to the next generation seamlessly.”
The brand has extended their home worship segment with these innovative and user-friendly products. The latest offering will cater to all the puja needs of the consumers and with a pure aromatic experience.
The products are available in the market as well as on the website https://www.cycle.in.
About NR Group: The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/.
