Chennai,  November 2018:  FOSSIL announces the recent launch of its latest retail store in Chennai at Phoenix Marketcity Mall. Multitalented actor and brand ambassador Shruti Hassan launched the new store followed by a ribbon cutting ceremony. The launch event witnessed young enthusiastic fans who were eager to explore the latest collection flagged off by their beloved celebrity. Following the success of the brand’s existing store in the city, this new store will be the second retail store offering the entire range of Fossil merchandise. The store has garnered immense traction among Fossil lovers and potential customers, so far.

The store reflects the brand’s vintage and classic personality while offering a unique shopping experience to its customers. The products range from traditional watches to smart watches, from leather bags to wallets, sunglasses, jewelry and more.

With the launch of this store in Chennai, Fossil expands its presence in all metros and key cities across the country. Announcing the store launch, Mr. Johnson Verghese – Managing Director, Fossil India said, “Our strategy is to offer our customers a superlative experience every time they visit a Fossil store. It is important to engage with them in a personalized manner for them to purchase a timepiece that is perfect, just for them. The store also offers our global collection of Fossil leather products, known for their quality and style quotient. With the launch of our second store in Chennai, we aim at bringing the brand closer to its potential buyers while highlighting the importance of the South of India a market for Fossil.”

Speaking on the Chennai store launch, Shruti Hassan said, “Chennai being my hometown holds an incredibly special value in my life. I’m glad that Fossil has opened up a second store here and the latest collection hosts an exciting array of bags and watches, I’m heavily impressed as it closely matches my personal style. I hope my fans are as excited as I am to indulge in the brand’s latest offerings.”

Fossil aims at continuing to build their network of stores with Chennai’s new store being the 18th store in the country. The brand’s Holiday collection and the much awaited Generation 4 smart watches are all set to hit the Fossil Stores later this year!