In its Centenary year, Britannia Marie Gold launches a first ever, nationwide initiative to fund Women’s Entrepreneurship
The Britannia Marie Gold MyStartup Campaign to fund 10 Homemakers (with 10 Lacs) and provide Expert Guidance to Start Businesses
Britannia’s Marie Gold, a 60+ year old favorite brand of homemakers and 3rd largest biscuit brand in India,is on a quest to fulfill women’s aspirations of embarking on an Entrepreneurial journey and finding financial independence. The first-of-its-kind initiative coincides with Britannia’s Centenary year. The advocacy campaign runs through January, and will reward ten homemakers with INR 10 lakhs to start their businesses. The brand has also put together an expert panel of mentors who will hand hold the neo-entrepreneurs and guide them to attain success in their business ventures.
48% of India’s population comprises women. Fostering Women entrepreneurship supports their participation in the economy, which in turn stimulates wider benefits across families and society at large. The barriers faced by women in starting their own entrepreneurial ventures range from lack of finances to low self-esteem and also the lack of strong, organized support structures.
The Britannia Marie Gold My Start Up initiative intendsto address some of these barriers and nudge homemakers across the country to take the 1st step towards her entrepreneurial journey.
Speaking about the Campaign Ali Harris Shere, VP Marketing said“Indian homemakers are a core consumer segment for Britannia.Through the years, we are beginning to see a shift in their mindsets –from being a homemaker to a maker of many things. Many are looking for more fulfillment outside of household chores and family obligations. Britannia Marie Gold promises to champion this quest and help them realize their dreams and aspirations. Besides helping with funds, we’ll bring together a strong ecosystem to handhold homemakers in their journey”
Britannia Marie GoldMyStartup Campaign– How It Works
Homemakers needs to give a missed callto the number provided on the Marie Gold pack or log on to www.mystartupcontest.com. Entrants will be sent an SMS asking 3 questions about their business idea. Britannia will then follow-up via a phone call, record their responses and shortlist 50 finalists. The 50 finalists will receive an all-expenses paid trip to gain guidance from industry experts and pitch their idea to a panel of judges, at a central location. The jury will comprise of eminent people connected with the Start Up ecosystem.The jury will select the final 10 winners who will receive INR 10 lakhs to launch their business.
The last day for submissions is 15th January 2019. Full terms and conditions can be found at www.mystartupcontest.com.