Tablez to Launch Build-A-Bear in India
Redefining future of play: New stores will offer innovation and technology for
guests to make their own customized stuffed animals
New experiential brick-and-mortar stores to help guests embark on an exciting
adventure
(City), 7
th January 2019: To meet an ever-increasing demand for an engaging retail
environment, Tablez India rings in the New Year with the announcement of a partnership
with Build-A-Bear, a global experiential retailer.
U.S.-based, customized stuffed-animal retail-entertainment brand Build-A-Bear aims to reach
as many as 9 million households in the top 15 cities in India by 2025. Besides standalone
stores, shop-in-shop formats of Build-A-Bear would be launched within Toys“R”Us as part
of Tablez, the retail arm of LuLu Group International. Adeeb Ahamed, MD, Tablez said:
“The Build-A-Bear concept is a one-of-a-kind retail experience, and we are thrilled to bring it
to India. We believe that children who come to our stores will be able to enjoy a different
shopping experience that includes participation in creating stuffed animals of their own
choice.”
He also added, “At Tablez, we are continuously striving to meet the increasing demand for
high-quality specialty toys, and we look forward to opening more Build-A-Bear and
Toys”R”Us stores across India, as our company continues to grow.”
On this occasion, Dorrie Krueger, Build-A-Bear Workshop Chief Strategy Officer, said,
“We look forward to embarking on this new partnership with Tablez India and helping
establish and grow the Build-A-Bear brand in this important global market. As our
international franchise portfolio continues to expand, we are further assured that the hug of a
teddy bear is understood in any language.”
Established in 1997, Build-A-Bear has helped millions find their own meaning in a new furry
friend. The brand has nearly 500 stores worldwide, and more than 175 million furry friends
have been made globally in its 21-year history. Build-A-Bear helps guests mark special
occasions, start friendships, and inspires people to make their own adventures. At Build-ABear, one is empowered to feel that anything is possible.
The „Choose Me‟ wall at every Build-A-Bear store is where the empowerment journey
begins as each guest chooses an unstuffed animal to bring to life. Accessories give customers
the reins to customize their creation. The heart ceremony is where one can add special wishes
to their friend. During the stuffing process, a heart is placed in the bear along with special
wishes, and the guests promises to care for their new furry friend. This signature ceremony
brings each stuffed animal to life in a personal way, further ensuring a greater attachment.
