Chennai, January 2017: Zeven, India’s very own performance sports brand, launches My Cricket Style (MCS), a collection of casual T-shirts for cricket crazy Indian fans. As the name suggests, the collection draws its inspiration from the gentleman’s game. This collection has been designed to bring cheer to millions of cricket fans in India and comprises of an assortment of 100% cotton tees in different styles.
The collection is broadly divided into MCS Pro and MCS Youth. The MCS Pro collection represents the professional cricketer while the youth collection represents the young budding players.
The Pro and Youth Collections are further available in two variants, Classic and Modern. While the Classic collection draws its inspiration from the tradition and heritage of the game, the Modern collection represents the current trends in the game, contemporary yet aggressive.
Classic Pro MCS: This collection includes white & blue polo Tees in pin stripes and solids and is inspired from on pitch classic cricket. The style elements include short sleeves, side slits, collar stand and inner half-moon patch with Chambray touch. These are available in 100% Pima cotton.
Modern Pro MCS: The collection features polo and Henley T-shirts in a trendy and modern look with colors inspired from Indian cricket. This collection is available in solid colors with contrast collars and cuffs. Additional it is also available in with the signature Chakri print, making this range high on style.
Modern Youth MCS: The collection features polo’s in solid mélanges with Zeven’s prestigious Crest on its chest and in diagonal printed stripes with contrast ribbed cuffs to give it a youthful look.
Zeven is the first Indian brand to design and manufacture apparel and footwear for athletes for Wimbledon. Renowned sports stars like Rohan Bopanna, Shikhar Dhawan, Ravindra Jadeja, Saketh Myneni, and Mithali Raj are Zeven athletes, who believe in Zeven’s philosophy of transforming sports in the country.
Cricket fans can now purchase this exclusive collection from http://www.shop.zevenworld.com/ and from Amazon, Snapdeal, Flipkart, Paytm and Voonik. The price starts from Rs. 995 onwards.
About Zeven
Launched this February after a year of research and testing, Zeven is steadily making its way into the international arena and competing with international brands in technology, quality and performance. The mission of ZEVEN is to transform sports in India by making active sport an integral part of Indian life and thereby making a billion Indians play sport. Age, sex, income or location are all irrelevant if one has the desire and commitment to play sport.
ZEVEN offers the very best products at competitive prices tailor made for India. ZEVEN has created footwear and apparel designed for Indian weather and terrain with special attention to Indian culture and requirements. This gives Indians perfection in terms of body fit, size and comfort. For more information, visit http://www.zevenworld.com/.
