Sony installs its first 4K dual projection system in India at Vetri Cinemas, Madurai

sonySRX-R515DS delivers bright, beautiful true 4K pictures with industry-leading contrast, low operating costs and easy set-up

 Madurai, 09 February, 2017 – Taking the cinematic experience to an all new level, Sony India today installed its first flagship Dual Projection System – SRX-R515DS, at the VetriCinemas in Madurai, Tamil Nadu. With this installation, movie enthusiasts are set to witness the next level in exceptional cinematic experience as the system’s extra high brightness levels ensure stunning 4K images. This unique dual projection system also ensures that 4K 3D presentations are spectacularly smooth and easy on the eye of the viewers as against normally available 2K 3D projection. Coupled with immersive Dolby Atmos support,SRX-R515DS offers a captivating surround sound ambience.

 Speaking at the announcement, Shinya Koshie, National Head, Professional Solution Division, Sony India said, “The installation of SRX-R515DS is a milestone for us, as it signifies the innovation that the brand is driving in the world of cinematography. We aim to become the leading provider of 4K Digital Cinema projection system in the country under the partnership with OneSource Techmedia Limited. He further added, “We are glad to partner with Vetri Cinemas to install this premium product for the first time in India as it promises to enhance the way people view cinema. This installation also signifies the understanding and rapidly increasing demand for 4K technology in the country. I am quite sure that the audience in Madurai will love the picture quality and will make their overall experience enjoyable”.

Mr. I Vetrivel , Owner – VetriCinemas said, “ We have had a  long association with Sony and with this installation, VetriCinemas now becomes the first movie cinema powered by Sony’s most premium projection system in Digital Cinema category. The installation of SRX-R515DS is done with a vision of leveraging best-in-class picture quality over other cinemas in the country. India’s local film content has started moving towards 4K with Bahubali releasing last year as well as its sequel coming up in a couple of months. We therefore found an opportunity to make our cinema future proof for 4K content”.

SRX-R515DS combines two Sony SRX-R515 projectors to deliver a 30,000 lumen total output. This dual configuration delivers reference light levels for 2D presentation on screens up to 19.5m or 3D on screens as large as 23m and is fully DCI compliant. Audiences are pulled right into the action with immersive 4K detail and rich, lifelike colour. Boasting on an average of 8000:1 contrast ratio, the SRX-R515DS assures fabulous images with rich, deep blacks and sparkling highlights.

For more details on SRX-R515DS please click on:

http://pro.sony.co.in/pro/product/digital-cinema-digital-cinema-projectors/srxr515ds/overview/#overview

Vetri Cinema

Villapuram Main Road, Villapuram, Madurai, Tamil Nadu 625012

Owner: I Vetrivel – 9842123432

Manager: Sarvanan – 9894450775

http://vetricinemas.in/

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