Chennai , 17th May, 2017: 92.7 BIG FM, India’s No. 1 and largest radio network, has been constantly creating shows that are successful in alluring its audience across regions. Adding to the repertoire of diverse shows, the radio network introduced a new show named #Salim under its hat as its latest offering. The musical show that marks the debut of legendary music composer Salim Merchant as an RJ was launched amidst a high-octane event held in Mumbai, today. The show takes its listeners on a refreshing musical journey every Monday to Thursday between 6pm to 8pm.
#Salim was launched in the presence of acclaimed singer and composer Salim Merchant who was seen visibly ecstatic for donning the role of an RJ. The set up impeccably represented the look and feel of a studio with a console and mike, providing the audience present at the event an insight into the making of the show.
#Salim a distinctive show based on trendsetting music of Indian cinema, will take forward 92.7 BIG FM’s legacy of providing the most revolutionary approach of storytelling and distinctive shows to its listeners. The bouquet of enthralling line-ups will add to the grandeur of the show and will lend an enriching experience to its audience by inviting legendary artists from the music industry. Ace maestros such as Bappi Lahiri, Usha Uthup, Jatin-Lalit, Shaan, Shankar Mahadevan, Anu Malik, Kumar Sanu, Amit Trivedi, Udit Narayan, and Sonu Nigam among others, will mark their presence on the show.
The show in the whimsical voice of Salim Merchant will acquaint listeners with his in-depth knowledge about music. It will also share interesting anecdotes, trivia and behind the scene details such as the kind of instruments used in the making of evergreen songs of Indian cinema among other riveting information. This inimitable format perfectly emulates the essence of the show’s tagline – ‘Bollywood Ke Trendsetters Salim Merchant Ke Saath’.
Commenting on the occasion, playback singer and composer, Salim Merchant said, “Radio is a distinctive platform which has always attracted and amplified the urge in me to do something in that field. I am glad to be associated with India’s number one radio network 92.7 BIG FM which gave me an opportunity to connect with my listeners as a radio jockey. I love the concept of the show #Salim which takes the listeners through an amazing storytelling approach of the iconic songs of our Hindi cinema.”