Preethi Kitchen Appliances also spent a day at Anandam Old Age Home with the “Mothers of Unknown”
Chennai, 14 May, 2017: Nothing can make a mother happy except seeing her children happy. A mother’s love for her children is like nothing else in the world. Yes, we could even phrase more such words on mother’s love towards her child. Mother did and will do so much for us, now it’s our turn to give her back.
Launched at the beginning of May, the contest “Date with Mom” by Preethi Kitchen Appliances invited the participants to describe how they wanted to surprise their mother on this special occasion and Preethi made it happen for them. The social media campaign witnessed huge number of wishes from sons and daughters nationwide, of which one lucky winner got the opportunity to fulfill the wish of her mother.
The lucky winner Mritsaa Olive was chosen to fulfill her dream date with Mom. Her wish was simple, an intimate dinner with her family at Barbeque Nation. So, Preethi decided to make this date a little more special by adding a couple of surprises. They were surprised with an Audi A6 ride to a dinner at Madras Pavilion, ITC Grand Chola. The family was awed by Preethi’s luxurious surprise and enjoyed the same fully. The dinner ended with a small cake cutting ceremony and an extensive photography session trying to capture every part of the luxurious setting.
On the same occasion, a team from Preethi in association with Raindrops Foundation visited the residents of Anandam Old Age Home to thrill and excite the Mothers of Unknown with new experience. The grandpas and grannies, among whom many are big time movie buffs, were taken to the movie Bahubali 2. The movie was followed by celebrations at the old age home with a cake cutting ceremony for a resident whose birthday happened to be on the same day. The granny could not contain her happiness as she confessed that it was the first time she had ever cut a cake.
Commenting on the initiative Rupendra Yadav, CEO said “Our Mother’s day initiatives are designed to reach the hearts than to generate numbers. It is a small step from Preethi in an attempt to fulfill the dreams of the younger generation and to give them a sense of accomplishment and pride of giving mom a gift on this special day. Personalized gifts are so much more meaningful and surprises never fade away. Be it the younger generation who want to excite their moms or the moms who are deprived of such celebrations.Indeed, the joy of a completely new experience was evident in the smiling faces in both the cases.”
About Preethi Kitchen Appliances Pvt. Ltd:
Preethi is India’s largest Mixer Grinder brand and a leading Kitchen Appliances company present in over 15 Million homes in India and abroad. Preethi, founded in 1978 has been a pioneer in innovations addressing consumer insights with a range of Kitchen appliances that include Mixer Grinder, Gas Stove, Auto Cooker/Warmer, Table Top Grinder, Induction Cooktop, Coffee Maker, Electric Pressure Cooker, Electric Kettle, Chopper, Hand Blender, Health Juicer and Electric Iron amongst others. Preethi was honored with the prestigious “Make in India” Excellence Award. It was the only brand to receive the award in Kitchen appliances category. Preethi has made its mark across categories in Kitchen Appliances, as a reward for which Preethi was recognized as No1 Kitchen Appliances Brand by IBC Info Media and No. 1 Brand Council (USA). It has three state-of-the-art manufacturing facilities in Himachal Pradesh and Tamilnadu. Also state-of-the-art R&D facility to ensure consumers get innovative and technically advanced products. Preethi mixer grinder has been exported to 18 countries worldwide.