ü) An initiative by the United Sisters Foundation and promoted by Maximus Events & Media Solutions, India’s biggest women’s run to be held in the city on Sunday, July 2nd , 2017 at Island Ground
ü) Chennai Pinkathon will have around 8000 plus women participating.
Chennai, 23rd May, 2017: Pinkathon – Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Chennai for the Fourth edition on Sunday, July 2, 2017 at Island Ground, Chennai. Online registrations are open at www.pinkathon.in for the V Wash plus3km, 5km & 10km multi-category run, for the 21km drop a mail on info@pinkathon.in .
United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Fourth edition run in Chennai at a press conference at Hotel Green Park. Present at the conference were eminent dignitaries like Gautami Tadimalla, Pooja Devariya, RJKrihpa who expressed their wholehearted support for the noble cause.
Expressing delight on the launch of the Fourth edition of Pinkathon Inspiring Partners Bajaj Electricals in Chennai, founder Milind Soman said, “We are very excited to bring Pinkathon to Chennai once again. We are confident the city and its people will support us and help make this run a success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”
The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10,000 women run at each of these events over the Vwash plus3km, 5km, 10km 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”
Reema Sanghavi, Managing Director, Maximus Events“Besides Chennai, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Delhi, Guwahati, and Mumbai in the year 2016. The multi-city national event has received an overwhelming expression of support with over 85,000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1, 00,000 in 2017 with 9 cities. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have also introduced the traditional attired cycle really and the Fearless midnights run.”
As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.
In Pinkathon 50visually impaired girls would be participating in the different category run. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. Pinkathon Inspiring Partners Bajaj Electricals is organising special training runs in various parts of Chennai for the registered participants who have requested training for the main day. Shayamala was announced as the mascot for the visually impaired squad who will be the running the V wash plus 3km.50 hearing impaired girls would be also participating in the V wash plus 3km category. Alagu was announced as the mascots for the 5 km and category run and RJ Krihpa from Suryan FM was announced mascot for 10 km. All of them were presented with the first bib.
With the Pinkathon’s one of a kind initiative, every single participant of Pinkathon Chennai 2017Inspiring Partners Bajaj Electricals can choose to avail of a free gynaec consultation from our Healthcare partner Apollo hospitals or a free Mammogram if the participant is above 45yrs. of age.
Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause, health for every woman. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone that together, we will do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. Pinkathon goes to School is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age. There are over 300 Pinkathon ambassadors across cities working selflessly towards promotion the cause.
Pinkathon in Chennai has received huge response from corporate sponsors like, Bajaj Electricals, VWash Plus, Reebok, Green Park Hotel, Suryan FM, Bisleri, PPL , IPRS, Apollo Hospitals, Amazing Thailand, US Polo, Enthusionz, Bajaj CSR.
Bajaj Electricals will be planting 1000 trees to commemorate the Pinkathon going green in Chennai.
The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.
All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer. The official website for Pinkathon is www.pinkathon.in through which participants can register online. Twitter Handle: @pinkathon10k
