Top 10 Homemakers cooked and were judged by Actress Sneha Prasanna
Top 3 winners awarded with cash prize and trophies
Chennai, 31th May, 2017: –AJI-NO-MOTO ® [MSG] – the ingredient that gives food the umami taste –the most popular culinary agent in the world conducted the most awaited “UMAMI KITCHEN CHALLENGE”, today at Hotel GRT Convention Centre, T Nagar, Chennai. Organized by Ajinomoto India, the competition witnessed the top 10 finalists’ home makers at the competition to exhibit and showcase their culinary talent using AJI-NO-MOTO ® [MSG].
Actress Sneha Prasanna judged the three winners amongst hundreds of inquiries for participation which were received. Atsushi Mishuku, Director, Ajinomoto India Private Limited and Govinda Biswas, Marketing Manager, Ajinomoto India Private Limited also co-judged the competition.
This competition was designed to engage and inform consumers regarding the natural seasoning in a unique way by involving home makers from Chennai to cook their favorite recipes using AJI-NO-MOTO ® [MSG].
Around 100 enthusiastic home makers had shown interest for participation and only 10 among those were selected to showcase their culinary talent at “UMAMI KITCHEN CHALLENGE”.
In the final round of the spirited competition, the 10 homemakers exhibited interesting recipes in collaboration with AJI-NO-MOTO ® [MSG], with stunning taste. Based on their excited talent of taste, Actress Sneha Prasanna and Ajinomoto India’s representatives chose the winners of the competition.
Winners:
1st Prize Ms. Prema Vaduganathan, 2nd Prize Ms. Poongodi And 3rd Prize Ms. Prema Karthikeyan
The Competition jury, Actress Sneha Prasanna said, “I was amazed to observe that the competitors were able to add extra taste to their recipes which added aroma and flavor during the presentation. The winners were able to maintain the quality standard and maintain the freshness of ingredients while serving”.
Atsushi Mishuku, Director, Ajinomoto India Private Limited said, “We want to encourage the spirit of competition amongst home-makers who exhibited the real essence of taste using AJI-NO-MOTO ® [MSG]. Through this competition we stress our company’s motto, ‘Eat well and Live well”.
Govinda Biswas, Marketing Manager, Ajinomoto India Private Limited said, “The Competition was organized to encourage home-makers to advance their cooking skills and raise their profile of talent by using AJI-NO-MOTO ® [MSG]. Also, “Safety of MSG is proved by various international organisations with clinical and scientific studies” and through this competition we plan on highlighting our safety standards..
The participants and viewers were briefed about how AJI-NO-MOTO ® [MSG] is made from Natural Resources through fermentation process and is a natural seasoning used to enhance the umami taste. Umami is one of the five basic tastes present in the human body. Umami taste is present in normal everyday food sources that we consume every day like vegetables, tomato, milk, cheese, etc.
About Ajinomoto India
Ajinomoto India Private Limited is a manufacturer of high-quality seasonings and processed foods affiliating with Ajinomoto Group. Ajinomoto India aim to contribute to food culture and human health in India through wide-ranging application of amino acid technologies. Founded in 2003 and now operating in Tamil Nadu State. For more about Ajinomoto India, visit www.ajinomoto.co.in
