~ Novo Nordisk India announces Shri Anil Kumble as Changing Diabetes® Brand Ambassador ~
Shri. Navdeep Rinwa, Joint Secretary Ministry of Health & Family Welfare, launched a book on type 1 diabetes, authored by 48 leading Indian Endocrinologists, Paediatric Endocrinologists and Diabetologists. The book has been supported by Novo Nordisk Education Foundation (NNEF), a not-for-profit foundation supported by Novo Nordisk, a leading global diabetes care company.
Lending support to the Changing Diabetes® in Children initiative, Shri Anil Kumble, a leading sports icon and Changing Diabetes® ambassador was also present. Shri Anil Kumble has joined hands with Novo Nordisk as partner in the fight against diabetes. Adored by the masses, Anil’s support will help Novo Nordisk in creating more awareness about among children and adults.
Lauding the initiative, Shri. Navdeep Rinwa, Joint Secretary Ministry of Health & Family Welfare: “To address the diabetes crisis, we all need to work collectively to ensure children with type 1 diabetes get timely access to care. The government is focused and committed towards providing people with diabetes quality medical treatment and ensuring every citizen is made aware about diabetes for early diagnosis.”
Also present at the launch, Dr P Raghupathy, Chairperson, Changing Diabetes® in Children program said: “The book will be a milestone in assisting doctors in treating children with type 1 diabetes. Also students of medicine will find the book useful in addressing queries associated with type 1 diabetes.”
Reiterating its commitment towards bringing down the rate of diabetes and its incidence in the country, Shri Melvin D’souza, Managing Trustee, NNEF said: “We are honoured to have Shri. Navdeep Rinwa, launch this first-of-its-kind book on type 1 diabetes authored by Indian doctors. We are sure that this highly specialized book will prove to be a great help in capacity building among doctors and medical students on management of children with type 1 diabetes. Our Changing Diabetes® in Children program is currently helping over 4000 children in India, by providing them free medication and healthcare advice. This is our commitment towards building a healthier future of India.”
According to International Diabetes Federation, there are an estimated 81,400 children under the age of 15 living with type 1 diabetes in the South East Asia Region1. India accounts for the majority of children with type 1 diabetes and is home to over 70,200 children1.
The Changing Diabetes® in Children program is Novo Nordisk Education Foundation’s response to the diabetes challenge. The NNEF has been working to raise awareness, improve access to care and address psychosocial aspects of diabetes among children to improve their lives.
Addressing the media at the briefing, Shri Anil Kumble said: “It is evident that diabetes_ is on the rise in India. I am glad that I have the opportunity to be a part of the Changing Diabetes® mission spearheaded by Novo Nordisk. Through this platform, I appeal to each citizen to not take diabetes lightly. Timely diagnosis and early initiation of treatment combined with simple lifestyle modifications can help in managing diabetes better.”
Through strong awareness campaigns such as Changing Diabetes® in Children and Changing Diabetes® Barometer, Novo Nordisk Education Foundation has made a difference to the lives of millions of Indians living with diabetes.
About Changing Diabetes in Children (CDiC)
The Changing Diabetes in Children (CDiC) program is currently underway in nine underdeveloped and developing countries globally. Presently, over 13,000 children globally are registered in the programme.
The programme was launched in India in September 2011 by former President (Late) Dr APJ Abdul Kalam. Presently over 4,000 children are registered in the program in India. The vision of the program is, “to initiate and strive for comprehensive diabetes care for the economically underprivileged children with type 1 diabetes in India”.
Each registered child gets regular supply of free insulin, syringes, glucometer, glucose-strips, key diagnostic tests & doctor consultation since 2011. The program also works on improving the understanding of diabetes among these children for better self-management, capacity building for the healthcare professionals, increasing awareness among general public, as well as advocacy with the policy makers and Government.
The primary objective of the program is to ensure better follow-up with good outcomes for the registered children, to continue working on capacity building among HCPs for better diagnosis & care and to improve awareness among caregivers and general public.
Note: Novo Nordisk India Pvt Ltd. has engaged Anil Kumble as Changing Diabetes® brand ambassador.