Chennai, August 14, 2017: BIBA, the leading Indian ethnic wear brand unveils its latest Festive 2017 collection celebrating Indian beauty with opulent looks. Every outfit is reminiscent of the rich traditional Indian fabric which will transform every woman completely into a mood for celebration.
BIBA always believed that there are many attributes of an Indian woman than just her beauty which can inspire conversations. BIBA through its latest collection is bringing back the traditional designs while giving them a contemporary touch thus unravelling the mystery of ‘Who’s That Girl?’ campaign. The premium collection celebrates Indian festivals with a personal touch enhancing the personality of Indian women while making them festive ready.
The range upholds a strong minded aesthetic message weaving multiple cultures and genres in a common string. The collection is crafted out of rich fabrics such as glorious chanderis, soft cottons, modals, velvets, brocades, silks and royal benarasis redefining beauty of Indian women beyond expectations.
To add drama to the collection, the range subtly balances between warm and cold hues. Use of strong berry tones, bright pink and emerald green, infuses glamour to the traditional silhouettes. Intricate embroidery and distinctive patterns are beautifully weaved in every single piece making it perfect for the festive season.
Revamp your festive wardrobe with your favourite BIBA outfit exhibiting contemporary looks with traditional styling.
About BIBA:
BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Mrs. MeenaBindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting fantastic response from the local communities, including many film stars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. The popular demand from its avid patrons, led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA joined hands with designers- Manish Arora; by taking up 51% stake in ‘Indian by Manish Arora’ brand in 2012 and recently acquired a substantial minority stake in the designer label- Anju Modi. Biba also collaborated with Rohit Bal and launched a collection ‘BIBA by Rohit Bal,’ that is retailed at select BIBA stores.
BIBA products are available through 232 stores in 103 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations like Shoppers Stop, Myntra, Images Group for being the ‘Most Admired Women’s Indian wear Brand’ on many occasions credited to its innovative designs, fit, silhouettes and varied color palette. Our Founder & Chairperson Mrs. Meena Bindra has recently been awarded the Lifetime Achievement Award by CMAI and Franchise India for her contribution to the apparel industry. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for overall growth of the brand.
