More than 200 DOPs from Tamil Cinema attended the special screening
Chennai, September 24, 2017: Canon, the world leader in imaging technology, today unveiled top-of-the-line model of its Cinema EOS digital cinematography camera, the EOS C700 in association with L.V. Prasad Film & TV Academy, SICA and Codex.
Targeted at motion picture and TV production with resolution up to 4.5K, the camera was showcased as part of a special screening for cinematographers from the Tamil film fraternity. The screening was attended by over 200 professionals on the 23rd and 24th of September.
Some of the most celebrated names who attended the screening included leading Cinematographers like P. C. Sreeram, Rajiv Menon, K. V.Anand, Ravi K.Chandran, amongst others.
Speaking on the occasion, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said,“At Canon, we understand the prominence of constant innovation in technology. In the last two decades of our strong presence in the country, we have continuously strived to promote the landscape of imaging. Aiming to inculcate the best practices of photography and videography, we have forayed into mainstream cinema business. We understand that cinema is an integral part of the Indian imaging culture. It gives us immense delight to take up initiatives which give us a chance to showcase utmost brilliance on screens and at the same timeoffer reveling experiences to our customers.”
“As an integral part of this endeavor, we also have an ongoing association as a technology partner, with India’s leading institute of film- making FTII to promote short term courses, promoting film education in the country,” added Mr. Kobayashi.
Commenting on the occasion, Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India said, “Rapid innovation is the key to success in the digital imaging industry. It is our endeavor to constantly innovate and bring in our latest technologies and devices to the market. With innovation in the DSLR segment to our credit, Canon now plans to bring an evolution in the motion picture segment with its newly launched mainstream cinema camera EOS C700 that will take the cinematic experience to the next level.”
Canon EOS C700 can shoot up to 4.5K resolution along with 120 fps in 4K and 24 fps in 2K. The camera also comes in EF, PL and PLGS mount with global shutter technology. The dynamic range of camera holds up to 14 stops and 15 stops in two different models of EOS C700.
About Canon Group
Ever since its foundation in 1937, Canon has been adhering to the “Kyosei” philosophy and has been striving to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, imaging devices, industrial systems and other products. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 is the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 317 subsidiaries all over the world, supported by 189,571 employees. (Data as of December 31, 2015)
Canon in India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has 240 own retail stores accredited as “Image Square” across 115 cities in the country. Canon India’s service reach extends to over 600 towns covering 17,564 PIN codes across India – which comprises of 300 Camera collection points, 18 Camera repair centres, 235 Printer repair centres, 262 Copier, Scanner and Large Format Printer Sales & Service dealers.
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In H1 2017, the imaging leader recorded a growth of 14% over the same period last year.
