Investment in new facility INR 210 cr, to produce 400 million units by 2019

BIC Cello (India) Pvt. Ltd., India’s No. 1brand and manufacturer of writing instruments,will set up its largest writing instruments facility at Vapi in Gujarat. The pens’ manufacturing unit will be BIC Cello’s largest and its parent company Société BIC’s largest stationaryfacility in Asia. The proposed factory at an approximate investment of INR 210 crore will have a built-up area of30,000 square meters constructed on 28 acres.

The proposed facility is expected to become operational by end of 2018.

Ratanjit Das, General Manager, BIC Cello India said, “We at BIC Cello have an ambitious plan for India and are excited to locateBIC’s largest stationery manufacturing facility in Asia in Gujarat. This new facility will introduce world class manufacturing technologies to India and reinforce our positionas India’s No. 1 writing instruments brand.

Currently, BIC Cello has 8 plants operational in India, of which 7are located in Daman and 1in Haridwar, Uttarakhand. These factories manufactureabout 1.3 billionunits of writing instruments per year. Post completion of Phase I in 2018, the new manufacturing unit in Vapi will produce over 400 million units of ball point pens and gel pens every year.

About Cello, a BIC Group Company

Cello is the market leader in writing instruments in India, offering a complete range of pens, pencils, colouring, and marking products, for all your writing requirements. Since 1995, Cello continues to revolutionize the stationery market with Swiss tips, German inks, rubber grips, and many other features never seen before in India. Cello continues to create excitement in the market even today with its interesting designs, smooth writing experience, and innovative technology. Cello factories produce millions of high-quality products a day, while its nation-wide distribution ensures that you will always find a Cello product available at a store near you.