Flipkart Launches ‘Made For India’ Billion Capture+ Smartphone



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Part of Flipkart’s private label brand Billion, it addresses unique needs of Indian customers

Billion Capture+ is Made in India, after in-depth analysis of millions of reviews on Flipkart

Billion Capture+ sports premium features, usually reserved for expensive flagship smartphones

Flipkart, India’s largest e-commerce platform, today launched its first ‘Made For India’ smartphone – Billion Capture+ -, produced exclusively to address the unique needs of Indian customers. The Billion Capture+ is designed, engineered, manufactured and tested in India. It is part of Flipkart’s private label Billion, and will go on sale exclusively on Flipkart from Nov. 15.



The rich specifications of the Billion Capture+, arrived at after analysing millions of customer reviews on Flipkart, fill some critical gaps between customer aspirations and what is currently on offer in the market. The Billion Capture+ packs top-end features usually reserved for flagship smartphones, such as 13MP + 13MP dual rear camera, a long-lasting battery with Quick Charge™, powerful Snapdragon™ 625 octa-core processor for breezy multitasking, free unlimited cloud storage, and the latest Android Nougat. The phone has a premium metal body with easy-to-hold curves and a fingerprint sensor on the back for ease of use.

“The Billion brand’s products have always been backed by meticulous data-driven research and insight into Indian customers’ needs. The features in the Capture+ too have been derived from deep data-mining of millions of Flipkart customers’ reviews. Few true dual camera phones offer this combination of flagship features. We’re sure this customer-centricity will delight Indian smartphone buyers,” said Sachin Bansal, Co-Founder and Executive Chairman, Flipkart.

Hrishikesh Thite, Category Head, Billion, added, “Our extensive research of Indian smartphone buyers revealed major pain points of battery, camera, storage etc. We developed the Billion Capture+ keeping these in mind and are delivering it at a compelling price point. It is a truly made for India phone.”

The Billion Capture+ comes with a flagship 13MP+13MP dual rear camera setup. Its powerful rear cameras are twinned with RGB and monochrome sensors that work like the human eye, and dual tone flash to capture vibrant colours in vivid detail. It produces stunning pictures with the help of other premium features such as ‘super night mode’ that captures double the light even at night, ‘Portrait Mode’ for clear background highlights, and ‘Depth of Field’  to capture minute details with the dual sensors that gauge real depth in an image.

The smartphone also boasts a 3,500mAh battery for up to two days of uninterrupted battery life. Its USB Type C charger equipped with Quick Charge™ out of the box gives an amazing seven hours of battery life within just 15 minutes of charging.

The Billion Capture+ will be available in two configurations – 3GB RAM + 32GB ROM at Rs. 10,999 and 4GB RAM + 64GB ROM at Rs. 12,999. Both variants come in two colours – Mystic Black and Desert Gold, and customers can avail of attractive launch offers along with consumer finance options on Flipkart such as No Cost EMI, discounts on leading debit/credit cards and more.

Top specifications:


Camera Dual Rear Camera: 13MP (RGB) + 13MP (Monochrome) with Dual Flash

Front Camera: 8MP

Battery 3500 mAh (2 days battery life) with USB Type C charger

QuickCharge™ for 7 hours life in 15 mins

Display 5.5-inch full HD display with 401 PPI and 2.5D Dragontrail glass
Processor & RAM Qualcomm®  Snapdragon™  625 Octa-core processor


Operating System Stock Android Nougat 7.1.2 – no unnecessary bloatware

Guaranteed upgrade to Android Oreo

Storage Unlimited secure cloud storage

Up to 64 GB Internal memory, expandable up to 128 GB

Design Premium metal body crafted to precision, with easy-to-hold curves


The Billion Capture + smartphone will be supported by the pan India service network of  F1 Info Solutions, which is now owned by Flipkart. F1 Info Solutions has a distributed repair service network of around 158 centers in 135 cities. The firm has close to 1000 employees, including technicians, and handles more than 50,000 service calls every month across the country. F1 Info Solutions is also a service partner of several global mobile and IT brands such as Apple, Samsung, HP, Lenovo, Sony and Asus, among others.

About Brand Billion

The brand Billion was launched in 2017 with the belief that Indians are unique in many ways and hence products need to be designed for them and tested in real Indian conditions. Billion is committed to manufacturing all products in India, and currently delivers to Indians mixer grinders, irons, T-shirts, backpacks and cookware.


About Flipkart

Flipkart is India’s largest e-commerce marketplace with a registered customer base of over 100 million. In the 10 years since it started, Flipkart has come to offer over 80 million products across 80+ categories including Smartphones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle. Launched in October 2007, Flipkart is known for its path-breaking services like Cash on Delivery, No cost EMI and a 10-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With over 1,00,000 registered sellers, Flipkart has redefined the way brands and MSME’s do business online.