Most models in the new range come with BEE 5-star rating, thus helping consumers save money on electric bills. The range includes storage, instant and gas geysersin different types and capacities

Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of 18 new models of water heaters this winter that would position the brand as a customer’s choice with wide range of water heaters in the market. These include its new range of energy efficient Glasslinewater heaters featuring the Whirlflow technology which ensures 20% more hot water supply in comparison to its counterparts. Highlight of the new range is the Orient Electric Enamour water heater and the new Aura plus instant water heater series wherein enamour flaunts a distinctive design and comes with state-of-the-art features including corrosion-free titanium enamel tank, advanced anti-bacterial technology, super thick magnesium anode rod and digital temperature display whereas the Aura plus instant water heater comes with a powerful heating element to give you hot water on demand

Saurabh Baishakhia, ‎Sr. Vice President and Business Head, Appliances, Orient Electric said, “This winter Orient Electric is launching 18 new models of water heaters across the glass line,instant and gas water heater categories, pointing to the huge potential in these categories. With the launch of these models, we aim to fill the existing gap in the segment, which is to have smarter and efficient water heaters. Our new range of storage, instant and gas water heaters is in line with the evolving market trends and changing consumer preferences.”

He further said, “We’re confident that our technologically advanced, energy efficient and aesthetically pleasing Enamour glassline water heater with Whirlflow technology will set new standards in the segment. Its efficient heating system offers 20% more hot water, meaning enough hot water for everyone in a nuclear family. Our instant water heaters are also ideal for use in high-rise buildings while they also work perfectly well in low pressure areas.”

The Whirlflow technology used in the Enamour water heater provides more hot water while consuming less power, as it prevents cold water rushing in through the inlet from disrupting the hot water layers inside the tank. The high-quality glass enamel lining in the tank prevents scaling and corrosion, and ensures longevity. For those concerned about hygiene, the tank has an anti-bacterial coating which makes sure the hot water coming out of the unit is safe for your family.

Orient’s entire range of storage, instant and gas water heaters comes complete with class-leading features and long product warranties to ensure maintenance-free performance for years.Log on to www.youtube.com/watch?v=zh9LvdzCKKw to see Orient’s new range of geysers. Visit www.orientelectriceshop.comto buy online.