Inviting aspiring singers to submit a personalized version of the famous ‘Velikizhamai’ jingle
Chennai, 6th December: Meera provides a platform for aspiring singers to recreate their own version of the well-known jingle ‘Vellikizhamai’. Taking everyone back in time, household herbal hair care brand Meera today announced the launch of ‘Meera Rock and Raagam’ contest for aspiring singers. Meera invites amateur singers to recreate the famous jingle, Velikizhamai with a twist and post it on Meera’s official Facebook page. Winners of this contest stand a chance to be part of the background score in Meera’s upcoming advertisements and also get an opportunity to win gold coins.
Participants should present a renewed version of the jingle with a personalized touch blending it with any genre of music. The song must be recorded in audio visual format and file should be uploaded in audio or video format. Apps like Musical.ly and In Shot can be used in enhancing one’s videos.
Interested participants can send/ post their video entries on Meera’s Facebook, Twitter or Instagram page with the hash tag #MeeraRockandRaagam and tag @WorldOfMeera. The last day for submitting entries is on 14th January 2018. For more information about the contest, please visit our Facebook Page – www.facebook.com/WorldofMeera or write to meera@cavinkare.comfor guidance on participation.
About CavinKare Pvt. Ltd: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. Today, with a turnover of over Rs. 1350 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.
