Kanchipuram, 8th December, 2017: Cavin’s the diary arm of FMCG Conglomerate CavinKare today distributed 100 artificial limbs to amputees in association with Freedom Trust, a rehabilitation NGO. Organized in close proximity to its diary plant in Kanchipuram, the distribution drive was organized as part of the NGO’s Walk India campaign on the occasion of World Disabled Day. The Chief Guest for the event, Mr. D Mohan – Joint Managing Director of CavinKare Pvt Ltd handed over the artificial limbs along with other senior dignitaries of the company and trust.
Cavin’s has been extending support to Freedom Trust’s Walk in India campaign since last year. As part of this, over 100 artificial limbs were distributed to amputees in and around the region of Erode. A crusader for the disabled in India, CavinKare has introduced various initiatives and programs in partnership with renowned NGOs. By nurturing a disabled-friendly society, CavinKare has established prominent platforms to acknowledge the remarkable achievements and offer a strong support system to people with varying disabilities. ‘Walk India’ campaign is a step towards the direction of further strengthening the support for the disabled in the country and spreading awareness to various corners of the state and country.
Commenting on the initiative, Mr. C K Ranganathan, Chairman & Managing Director – CavinKare Pvt Ltd, said “CavinKare’s CSR efforts have consistently revolved around creating the right support system for the disabled community. In continuation to this, I am happy to note that our partnership with Freedom Trust has helped over 200 amputees in regions of Tamil Nadu. We are confident that our joint efforts today in Kanchipuram will have a significant impact by bringing a new meaning to their lives.”
Starting from the month of August, several special camps were organized in and around the regions of Kanchipuram, Chengalpattu, Thiruvanamalai and Vandavasai, wherein volunteers and expert personnel of the Trust were sent to personally meet the amputees and to take their measurement in order to create customized artificial limbs. Over the due course of time, the artificial limbs were custom-made for people and were handed over to them today.
Mr. D Mohan – Joint Managing Director of CavinKare Pvt. Ltd. said, “CavinKare is thoroughly pleased to be a part of this campaign. I congratulate the team of Freedom Trust and CavinKare employees for conducting the camps, identifying the amputees and also extending their support in organizing today’s event. We are confident that this initiative will help in offering the amputees a support system and encourage them to undertake everyday activities seamlessly.”
Dr. S Sunder – Founder & Managing Trustee, Freedom Trust said “With the launch of our Walk India Project we have been able to make a great difference in the lives of the amputees. With fitment of their new limb, they are able to immediately stand up on their own with little bit training and carry on with their day to day activities. This truly empowers them. We are thankful to M/s CavinKare for their continuous support and we look forward to their support in the years to come. The incidence of disability especially amputation is very high due to various causes like accidents, tumours or diabetes. The demand is very huge from the society and only with the support from Corporates like CavinKare that we can together reach out to them.”
About CavinKare Pvt. Ltd : CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with latest equipment and technologies constantly supports the divisions in their endeavour. Today with a turnover of about Rs. 1350 crore, CavinKare has achieved many significant milestones while acquiring a competitive edge backed by sound understanding of the dynamics of mass marketing to establish a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission- ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.
About Freedom Trust : Freedom Trust is an NGO founded by Dr. Sunder, M.D. Physical Medicine and Rehabilitation in the year 1997. The mission of Freedom Trust is to limit the disability of economically backward people with a desire to improve their quality of life, and make them independent. Freedom Trust identifies physically handicapped persons in association with local NGOs in villages and provides mobility aids like wheel chairs, artificial limbs tricycles & calipers. Since its inception in 1997, over 300 camps have been organized and more than 17500 handicapped persons have received mobility aids free of cost all over. Dr. Sunder has been bestowed with several recognitions and awards both by the Central & State Governments. The Trust also offers scholarships to differently abled children in the field of arts and music and five of our scholars namely Vidarte, Mehtab Allam, Suvedha, Lokesh & Aiswarya have bagged the “most creative individual” National award from the President of India on World Disability Day for the year 2005, 2006, 2010 & 2011 respectively for their exceptional talent in arts.
The Trust also runs a neuro rehabilitation clinic and appliance bank in Chennai.
