December 13, 2017, Chennai: Panasonic Energy India Co. Ltd recently launched of its new TVC for alkaline batteries featuring brand ambassador PV Sindhu. The campaign highlights the long lasting ability of Panasonic alkaline batteries and the superior performance as compared to ordinary zinc batteries.
Objective of the Campaign
The 360 degree campaign named ‘Robot’, aims at drawing consumer attention to the dynamism one needs in order to win any game in life. The notion is visually represented by PV Sindhu, who initially with the failed assistance of ordinary zinc carbon battery, was unable to overpower a robot in a game of badminton. But, soon upon being energised by Panasonic battery she finds herself in control of Panasonic battery which is the long lasting than ordinary Zinc carbon battery, which enables her to defeat the robot.
Approach
The Panasonic battery TVC is meant for all those who aim to be on top of their game. These alkaline batteries are high calibre, reliable products that can cater to high power demands of today’s electronic goods.
Film Descriptor
The TVC opens with PV Sindhu equipping herself with a robotic arm powered by an ordinary zinc carbon battery. In the next scene, we witness her competing against an android robot, withholding the supreme power possessed by Panasonic batteries. The power packed game gets interrupted when PV Sindhu falls down due to the drained battery in her arm.
In the second sequence, her coach presents her with a Panasonic battery as a replacement for the previously drained cell. Now powered with a superior battery, Sindhu is able to overpower the robot and defeats him at the end.
Excerpts from Spokespersons
“Countries globally are migrating towards alkaline based batteries due to its efficiency and long term utility. PV Sindhu, India’s emerging sporting phenomenon, the brand ambassador for Panasonic batteries, exudes energy and reliability and these are traits that are synonymous to Panasonic’s alkaline battery range. In a country, where digitization and electronic product consumption is on an upward trajectory, it has become essential to figure out solutions that make our devices function efficiently for long hours‘’ quotes Mr. Mikio Morikawa, Chairman and Managing Director, Panasonic Energy India.
Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”
TVC-URL : https://www.youtube.com/watch?v=K8r0pw-EO7s
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About Panasonic Energy India Co. Ltd.
Panasonic Energy India Co. Ltd., established in the year 1972 as Lakhanpal National Limited, is one of India’s largest manufacturers & suppliers of dry cell batteries and lighting products. Headquartered in Vadodara (Gujarat), the Company is a part of global Panasonic Corporation, world’s leading manufacturer of audio-visual equipment, home appliances, electronic components, automotive electronics and environmental systems. The Company is a leading manufacturer and supplier of Zinc carbon, Alkaline, Lithium, Rechargeable batteries and lighting products. Company has an established and wide sales network that includes 2 manufacturing units, state of art technology, distribution centers, numerous stockiests and thousands of retailers across India.
About Panasonic India:
Panasonic makes available in India & South Asia its wide range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.
