Echo Devices Now Available to All Customers on and atLeading Retail Outlets

Echo Family_Just Ask

Buy Echo Dot, Echo, and Echo Plus at an MRP of Rs 4,499, Rs 9,999, and Rs 14,999 respectively

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Alexa, the brain behind Echo, is always getting smarter—starting today, customers can also use Alexa-to-Alexa calling and messaging to stay in touch with friends and family members


Developers are adding skills to enable users to order food, call a taxi, control lights and more. Over 12,000 skills available for users in India


Customers can purchase and experience Echo devices on, Amazon kiosks and over 350 retail outlets across 20 cities in India


Chennai – 15 February, 2018 – Today, Amazon is excited to announce that Echo Dot, Echo, and Echo Plus are widely available for purchase by all customers in India. Customers can purchase Echo devices on and over 350 retail outlets such as Croma, Reliance, Vijay Sales, Crossword and more in 20 cities across India. Echo Dot is available at an MRP of Rs 4,499, Echo for Rs 9,999, and Echo Plus for Rs 14,999.


Echo devices are voice-controlled speakers designed entirely around your voice—they are always ready, hands-free, and fast. Alexa is the brain behind Echo devices. Just ask, and Alexa will answer questions, play music, turn the lights on and off, give sports scores, check the weather, call your friends and family and more. With far-field voice control, you can do all this from across the room using just your voice.


Echo users can now keep in touch with each other using the Alexa-to-Alexa calling and messaging feature. To make and receive calls using Alexa, users need to havesupported Echo devices or the free Alexa app on their Android or iOS mobile phones. To enhance the entertainment experience, Amazon has introduced the multi-room music feature that allows you to play and control music across multiple Echo devices at the same time. In addition, users can set up routines for Alexa to perform a series of actions from a single voice command, shop on using their voice, and choose from over 12,000 Alexa skills to enhance their Echo experience.


“We are grateful to the customers across India who have helped create the Alexa experience during the invite phase,” said Jayshree Gururaj, Director – Amazon Devices. “We are excited to make Alexa and our Echo devices available for all customers, and we can’t wait to hear about their experiences. Since Alexa runs in the cloud, she is always getting smarter – the Alexa experience in India continues to evolve with new features, even better speech recognition, new localised skills, expanded music selection, and more.”


In October 2017, Amazon introduced Echo devices to India, featuring an all new Alexa-experience built for customers in India. Visit to learn of all the capabilities of Alexa, which include:


  • Hands-free Calling and Messaging with Alexa Using Your Voice
    With Alexa-to-Alexa calling and messaging, you can easily make and receive calls between supported Echo devices or the free Alexa app on your smart phone, hands-free. No scrolling or searching through hundreds of contacts on your mobile. Your contacts will hearyour name when theyget incoming calls on their Echo devices (and also see it on the Alexa App), so they know who is calling. Additionally, you can send messages via voice or text to contacts who have a supported Echo device or the free Alexa App. Just say “Alexa, call mom,” or “Alexa, send a message to Vinay.”


Let your family know when dinner is ready, or remind the kids to go to sleepwiththe Drop-In feature. Drop-in is enabled for room-to-room calling, instantly connect with compatible Echo devices in your home. Just say “Alexa, drop in on the kids’ room.”


  • Synchronised Music Streaming with Multi-Room Music

Enjoy room-filling music throughout the home when playing songs from Amazon Prime Music, Saavn and TuneIn. You can group multiple Echo devices for synchronised music streaming in every room. Simply use the Alexa app to create groups with two or more compatible Echo devices by naming the group, such as “everywhere”. Once the group is created, simply say “Alexa, play Kala Chashma everywhere.”


  • Increased Capabilities with Over 12,000 Skills

You can now enjoy more than 1,000 new skills that have been added to the Alexa Skills Store in India since it went live on 31st October, 2017. Many developers published skills with an Indian flavour, enabling customers to listen to devotional songs, finding diverse information ranging from Indian pin codes, Indian Presidents to Indian Railways PNR status, or playing Indian Tambolaand Indian GK Quiz. Over 12,000 skills are already available today. These include popular skills like Ola, Uber, Zomato, Goibibo, Tarla Dalal recipes, Times of India, The Indian Express, andGaneshaSpeaks.


Earlier customers could find and discover these skills only on the Alexa app, now you will also be able to find and enable these skills on website and mobile application. Please visit for more details on Alexa skills.


  • Prime Members Enjoy Millions of Songs Ad-free on Amazon Prime Music

Listen to your favourite music across multiple International and Indian languages uninterrupted 24/7.  From the classics to the latest chartbusters, listeners can simply ask Alexa for their favourite music by songs, albums, eras, artists and genres or simply enjoy hundreds of specially curated stations and playlists, all ad-free. Sign up for Prime membership on, to also avail a unique combination of shopping, shipping and entertainment benefits for only INR 999 a year.


  • Alexa Knows Even More about Local Topics

During the invitation phase, Alexa learnt more about the topics that matter most to you including local knowledge, Indian history, holidays, Bollywood movies, and more. Just ask “Alexa, who was the first person to climb Mount Everest?”, “Alexa, tell me about Ajanta Caves”, or “Alexa, how does an aeroplane fly?”


Alexa can now answer more questions on cricket – from scores and schedules to man of the match and bowling figures of a player. Just ask, “Alexa, what was Virat Kohli’s score?”


  • Prime Members Can Now Shop with Just their Voice Using Amazon Pay

Prime members can enjoy shopping with Alexa using only their voice. Either purchase products immediately, or add items easily to your shopping list or your shopping cart. Just say, “Alexa, add multi-grain atta to my shopping list” or “Alexa, I want to buy Sandal soap.”


  • Easily Set Up Your Smart Home With Routines

You can use the new Routines feature to automate a series of customisable actions using a single voice command of your choice. For example, say, “Alexa, good morning,” and Alexa will switch-on compatible lights, read the daily news flash and the weather for the day. Routines can be created based on the time of day and customised for your needs.


  • Use Alexa to Translate Words and Phrases

Alexa can help you learn new languages like German, French, Spanish and more. Just say “Alexa, translate thank you into French”, or “Alexa, how do you say happy to meet you in Spanish?” to hear the translation.


Pricing and Availability

Customers can purchase an Echo Dot at an MRP of Rs 4,499 at, Echo for Rs 9,999 at, and Echo Plus for Rs 14,999 at Customers also get a Philips Hue bulb free with the purchase of Echo Plus on andselect retail outlets. Echo devices will be on available at the Amazon devices kiosk in Bangalore and Mumbai, and over 350 offline retail outlets across 20 cities in India.




About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalised recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit