#StandStrong – Women’s Horlicks latest digital campaign to encourage women to take up Self-Defense
Campaign link: https://www.youtube.com/watch?v=z5_yZ1qRcXg
Every hour, 39 cases of crimes against women are reported in India. Celebrating the unbreakable strength of womanhood, on the occasion of International Women’s Day, Women’s Horlicks with its brand ambassador TaapseePannuunveils its latest campaign to encourage women to invest in their strength to stand strong in every situation.
With the cases of violence on rise, self-defense for women, has become a necessity more than ever. With the aim to create conversations and educate women about the importance of self-defense, Women’s Horlicks has partnered with International Ultimate Krav Maga Federation to encourage women to take up self-defense and be better equippedto protect themselves anytime, anywhere.
Women’s Horlicks believes that every woman can be better prepared to protect herself and the strength to do so lies within her, in the things she does everyday. The campaign features TaapseePannu, the face of Women’s Horlicks inspiring women to invest in their strength supported by strong bones.
TaapseePannu, while commenting on latest #StandStrongcampaign said, “Women are breaking out from boundaries today and while they do that their bodies need to keep up. With the right nutritional support offered by Women’s Horlicks we all can equip our bodies with the physical strength to be able to take care of ourselves. I have always inspired women to take up self-defense which can instill confidence in women to tackle any situation should it arise when one’s own security is being threatened. I think a change always starts with small steps and through the #StandStrong campaign, I urge all women to empower themselves with self-defense for a stronger you.”
Commenting on the campaign, VikramBahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India, said, “Through this online campaign, we want to encourage women to take up self-defense so that they feel better equipped to defend themselves in any unpleasant situation. As pioneers in nutrition for women, we felt that this International Women’s Day it is our responsibility to talk to them about building their physical strength through strong bones to make them stronger inside and outside.”
- Creative Agency: FCB Ulka
- Chief Creative Officer – Swati Bhattacharya
- National Creative Director – Surjo Dutt
- President – Debarpita Banerjee
- Group Creative Director – Anusheela Saha
- Creative supervisor – UshnaChowdhuri
- Account Management — Sareesh Jameskutty, Swati Mongia, Snigdha Jha
- Director (of the film) –Mayur Goel
- Executive Producer –Karan Singh
- Production House –Neon Light Pictures
- TVC Details – Digital
- Working title of film –#StandStrong with Self-Defense | Women’s Horlicks
- Duration –70 secs
- Campaign breaks as of – 8th March 2018
Women’s Horlicks is a nourishing beverage to be consumed as a part of regular daily diet.
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India, we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do /more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business – we call a Fast-Moving Consumer Healthcare (FMCH) company – dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Parodontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.