Chennai: G.M. Pens International Pvt. Ltd., the pioneer in writing instruments,manufacturer and marketer of ‘Rorito’, announced its strategic technological association with world-class expert, Schneider Schreibgeräte GmbH (Germany), for their new-age Product Design & Development. To mark the commencement of a new and lasting relationship, G.M. Pens International signed a Memorandum of Understanding with Schneider, bringing together the two leaders to usher in futuristic technology, in the writing instrument space.

The association with Schneider is meant to enable and strengthen the product portfolio; in addition to offering the very best of technologically superior products to customers. The joining of hands was commemorated by the launch of Rorito Teramax & Rorito Robomax, the most advanced offering from Rorito. Rorito Teramax has been created understating the need gaps among the serious writers especially catering to the student segment. Rorito Robomax has been engineered for the smooth writing seekers.

Speaking on the occasion, Mr. Indrakumar Mahendran, Joint Managing Director, G.M. Pens International Pvt. Ltd., said: “We at G.M. Pens International Pvt. Ltd. are extremely delighted to join hands with Schneider Schreibgeräte GmbH (Germany), to offer our beloved patrons, the very best of writing technology with the launch of Rorito Robomax and Rorito Teramax. Our R&D teams have worked extensively to put together a product based on robust research to understand the subtleties and nuances of Indian writing habits, the angle & speed of lettering, the working hours of the average user, the pressure applied on paper & ink delivery required for good legibility etc. These products are a testimony to our commitment to delivering the best writing instrument in the hand of every Indian.”

Speaking on the product launch, Mr. Christian Schneider, Managing Director, Schneider Schreibgeräte GmbH) said: “We are proud to associate with India’s leading pen brand, Rorito. Our revolutionary approach will lead the writing instrument space as it has a state-of-the-art Advanced fluid ink system. We are sure that these venerated products will elevate the writing experience of the end consumer, in view of offering the best from across the globe.”

G.M. Pens International has been a pioneer in the Indian writing industry for nearly three decades and has
consequently joined hands with Schneider, a leader in writing technology for little more than half a century. Naturally, the association of two of the world’s leading brands will foster and augment the footprint of Rorito, across the globe.

G.M. Pens International imbibes the latest International trends in writing technologies and offer world-class products at affordable prices, especially for the student and corporate population in these countries. The brand also has an extensive gifting range that will now be made available for the public.These unique products can now be available to the global users with an added cost benefit. G.M. Pens International has deftly captured the very essence of advanced technology in a pen, as the new product represents a Global, Smart and Technological expertise, catering to the modern generations.

RORITO ROBOMAX
Rorito Robomax has been specially forged keeping the importance of the writing experience

Smooth Writing
Specially crafted for the connoisseurs of writing, the experience of writing with Rorito Robomax, can be
compared to a hover craft, hovering on the paper

Innovative tip
With an especially engineered ‘hover tip’ for the smooth writing to ensure there is no friction, the uniquely
designed finger grip enables the user to have an accurate grasp of the pen

Fluid-ink system
Rorito Robomax has advanced fluid-ink technology, with special ‘robotic fins’ that control the consistency
of the ink flow, which is the first-of-its-kind in the world. It also has a super smooth hover tip that makes
writing absolutely effortless, giving a ‘wow!’ experience to the user

RORITO TERAMAX
Rorito Teramax is specially designed to cater for those who use pens extensively, especially students who
usually write for more than 5 hours on a regular day, and for 3 hours during exam time

Precision
The pens support creation of letters with ease. Having a high-precision tip with a specially designed ball,
enables the writers to swiftly write as per their natural hand movement, making the lettering; effortless and
precise
Legibility
Through a special ink regulator, the ink flow is controlled so that the letters are formed with consistent
thickness, for smudge-free legible writing to further improve presentation

Ink Content
Also termed as ‘Page age’, is essentially the number of pages that a pen can write. To support the long
hours of writing in exams or for project work, the ink mileage of Rorito Teramax will remove the fear of ink
depletion, as the pen can write for more than 70 to 75 at one go, whilst providing complete comfort to the
users!