Chennai, August 24, 2018: Tissot, world leader in the Swiss traditional watch industry launched its new Boutique with Brand Ambassador Deepika Padukone at Phoenix Mall today. The 300 sq feet boutique is Tissot’s exclusive store in Chennai.

On the occasion, the brand also introduced its latest line – The new Tissot PR100 Lady. It is a family of watches that bring together sporty and feminine details for a collection that is bold, romantic and ideal for the modern woman today. Its generous case size, now measuring 36mm, means it is bigger than its

predecessors are and makes a striking statement. Features of the watches are both robust and beautifully streamlined, as shown by the stronger bezel and simplified bracelet, making this an easy piece to wear for every day.

Bollywood Actress Deepika Padukone on Wednesday launched a new watch of Swiss watch brand Tissot named Chemin des Tourelles here at its Connaught Place boutique.

“I have shared a very special association with Tissot. I have been with it for almost seven or eight years now. It’s one of those brands that I started endorsing right from the beginning of my career when I was just a model. I think that says a lot about the faith that they have had in me as an artist and as a person and now it’s like family,” Deepika, who is also the brand ambassador of Tissot, told FACE NEWS TV.

Talking about her preference, Deepika, who donned an all red ensemble at the event, said she usually likes to prefer the classic collection of watches.

“I like the ones that have gold detailings or a black and gold mixture. Most of the times I end up wearing the classic collection,” she said.

Deepika who has been a trendsetter in showbiz says all credit for her looks goes to her team.

Asked whether her looks are specially designed for bringing out new trends, the “Bajirao Mastani” actress said: “I have heard about this a lot. But I want to give all credit to my make-up artist and hair stylist and also to directors because what am I doing? I’m just giving it to them (fans). But they (team) are really the minds behind them. I remember when I did ‘Om Shanti Om’, every bride wanted that look and when we did ‘Love Aaj Kal’, every girl wanted those kurtis. Now after ‘Ram-Leela’, everyone looks for those earrings.

“So it’s not a conscious effort to set a trend but I think when sometimes you are true to the film and your character and everything falls into place, then these things happen. When ‘Piku’ was released, the ‘bindi’ and ‘kajal’ became a trend.”

The actress said during her childhood she also followed actress Kajol’s “Kuch Kuch Hota Hai” look when she was in school.

“I remember when I was in school and ‘Kuch Kuch Hota Hai’ had released, at that time I had a drawer full of hairbands in my house as it had become a trend at that time. So trends keep on changing,” she said.