Nykaa launches the All Day MATTE Foundation in 15 diverse shades
~ #MyShadeMySquad, celebrating all Indian skin tones ~
Chennai,March 2022: Just like all things good are built on a strong foundation, you can now ace your base with the latest range from Nykaa, All Day MATTE Foundation. The All-Day MATTE collection which debuted last year with compacts and liquid lipsticks now also features 15 shades of foundation to match the diverse skin tones of Indian consumers. Celebrating #MyShadeMySquad, the matte foundation range caters to different kinds of skin tones and undertones, and lifestyles for everyone who is looking at an accessible yet effective offering.
True to its name, the matte foundation is formulated to stay in place all day, providing comfort and hydration for a very long-lasting effect. The meltingly soft, light texture of the range instantly makes the skin look flawless. Non-cakey and easily blendable, every day, light weight foundation provides medium-to-buildable coverage, projecting a second skin like feel, that looks just like your original skin. Available in 15 shades for light, medium, tan, and deeper skin tones, it covers a variety of skin tones and undertones that will match your compact. The range is completely vegan, dermatologically tested, paraben-free, and not tested on animals.
Reena Chhabra, CEO, Nykaa Brands says, “Our products celebrate the diversity of Indian skin tones, and we are excited to launch the Nykaa All Day MATTE Foundation in 15 shades. The foundation will complement our other offerings from ‘All Day Matte’, an everyday beauty range with a focus on long lasting matte formulations. Customers are always looking for daily makeup essentials that can do their job while being budget friendly/ accessible. There was a high demand for affordable foundations that deliver long lasting performance, a comfortable wear and a natural look. This new range can take you from work to play, with a soft matte finish lasting all day long.”
Nykaa All day matte foundation will be available on the Nykaa website/ app and in-stores across India and is priced at INR 599.
About Nykaa Beauty
In 2016, Nykaa identified a gap in the market for on-trend, high-performing quality-driven beauty products specially curated for Indian consumers and thus launched its own consumer beauty brand. Starting with Nail Enamels as their introductory range, today Nykaa carries a large number of products across its consumer beauty brands portfolio; Nykaa Cosmetics, a comprehensive makeup and beauty accessories brand owning cutting-edge product formulations & high-quality standards. Nykaa Naturals is a naturally derived ingredient-focused brand catering to all types of Indian hair, skin tones, and skin concerns. It consists of three sub-brands – Nykaa Wanderlust, a signature bath, and body offerings for men and women; Nykaa Skin Secrets, a range of masks powered by Korean technology, and a blend of Indian natural ingredients. Nykaa Naturals Hair addresses the demand for solutions targeting the most common hair concerns, featuring natural ingredients specifically for Indian consumers. Nykaa Beauty also offers Moi by Nykaa, a collection of fine fragrances. In 2019, Nykaa collaborated with celebrated fashion designer, Masaba Gupta launched Masaba by Nykaa, a beauty range featuring lips, nails, and fragrances. Staying true to the Nykaa ethos, the brands continue to delight and inspire their consumers by offering high-performing products & the latest trends in beauty through content across all its platforms. Adding a science-powered skincare brand to its portfolio, Nykaa SKINRX was recently launched to target specific Indian skin concerns using clinically researched and globally recognized active ingredients.
