Introducing the newBrit-in,Swatch irony and the cult classic Time-to-Swatch collection
Chennai – 21 February 2018: Swatch, the Swiss watch brand known for creating the world’s most innovative timepieces for more than 34 years, launched its ‘Spring- Summer 2018’ collection with brand friend and Bollywoodactress Aditi Rao Hydari at Express Avenue Mall, Chennai today. Inspired by Britain, the new collection of SWATCH takes the party from the garden to the street before heading to the beach!
Sporting a watch from the new collection and resonating with the brand’s core elements, Aditi Rao Hydari stated, “I am honored to associate with Swatch and unveil its new Spring Summer2018 collection. The brand has been an important catalyst in bringing alive the design aesthetics. Being a watch lover myself, I feel ecstatic to be a part of this new collection. This range is my personal favoritebecause eachtimepiece is a design icon that exudes joy and positive energy that breaks the monotony of everyday life.
Back to basics and looking ahead to futuristic favorites, Swatch’s Spring-Summer 2018 collection dives into the Swiss watchmaker’s DNA. The brand’s newest ‘Brit-in’ collection takes the best quintessential elements of British culture and recreates them with modish motifs and a little tongue-in-cheek humor that is understood around the world.
About Spring Summer 2018 Collection:
More than a watch, it’s a “SWATCH”! An-all time cult-classic collection, a ‘Brit-in’ collection to a New Irony collection, Spring Summer2018 is SWATCH’s new classic, outdoorsy and daringly dashing range of watches. This collection takes party from the garden to the street, classy formal lunch/dinner from work to a playful evening, it is all about making a ‘trendy style statement’!
About Swatch
Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world’s most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. The brand philosophy is based on colour, movement, lightness and transparency, which can be seen in every Swatch product and project. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, free skiing, surfing, beach volleyball and mountain bike slopestyle. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.