MMA India announces India 2019 Shortlist

Shortlisted entries come from across sectors like FMCG, BFSI, M-Commerce & Health

 

Chenna,   September 2019 – Mobile Marketing Association (MMA) today has announced the shortlist of entries to the 2019 SMARTIES™ Awards in India. From this list, the winners will be announced on 27 September at the MMA Forum to be held at the Taj, Santa Cruz, Mumbai.

 

99 entries have been shortlisted from across industries from the entries submitted. Back for its eighth season this year, the SMARTIES^TM India Awards has grown rapidly, but remains focused on its core mission to accelerate the transformation and innovation of marketing through mobile in the region. The Awards is the world’s only global mobile marketing awards program that honours innovation, creativity, success and Business Impact.

 

Those shortlisted for this year’s Awards include brands like Pepsico, MTV, TATA Chemicals, Google, Vodafone Idea, HDFC Life, Amazon Prime Video, Tanishq, LG, amongst other leading national and international brands. The leading agencies that worked in collaboration with these brands are Mindshare India, Performics India, Madison Media, Essence Global, Interactive Avenues, etc. The full list of shortlisted entries can be found here.

 

A total of 13 senior level brand marketers made up the jury, namely, Ravi Santhanam of HDFC Bank, Pawan Sarda of Future Group, Abhishek Desai of P&G, Amit Sethiya of Syska Group, Asha Kharga of Axis Bank, Deepali Naair of IBM India & South Asia, Gauravjeet Singh of Unilever, Jayraj Jadhav of TATA AIG, Neel Pandya of L’Oreal, Nipun Marya of Vivo, Punitha Arumugam of Hotstar, Ravi Desai of Amazon, Rohit Dadwal of MMA and Sandeep Ranade of Kantar.
“Consumer attention has almost entirely shifted to mobile platforms, pushing marketers from all industries to enter this space in order to reach the desired audience. We were truly impressed to see the variety of work showcased by marketers and agencies who’s campaigns push the bar on creativity higher every year.” said Ravi Santhanam, Chief Marketing Officer, HDFC Bank, who is also this year’s Jury Chair.

 

Brands across industries have successfully showcased their best marketing and technological strategies under categories like Gamification and E-Sports, Use of Branded Content in OTT Originals, IoT, Mobile Audio and Video, Cross Media Integration, and many more. The high quality of entries for this year’s SMARTIES India Awards 2019 demonstrates the increased awareness of mobile marketing and its potential in India. Entries were judged on creativity, execution, strategy, and most importantly, business impact.

 

“The MMA Forum & Smarties Awards is the only global recognition for the mobile marketing community worldwide. It is our endeavor to congregate the greatest marketing minds at one platform every year, to recognize and celebrate their creativity, talent and technological innovations in the industry.” said Moneka Khurana, Country Head, MMA India.

 

“Mobile marketing today has become more interactive, measurable, analytical, consumer-focused and intelligent, all thanks to the modern marketer who has integrated technological prowess along with creativity and communication expertise. The SMARTIES Awards celebrate the excellent work being done in this area by both brands and agencies, and to inspire marketers to push the envelope in their own campaigns.” said Rohit Dadwal, Managing Director of MMA in Asia Pacific.

 

MMA India has brought on Kantar as the knowledge partner and as an observer for SMARTIES^TM India, presenting their insights into what it takes to win the prestigious metal at SMARTIES^TM Awards. At the MMA Forum, Millward Brown will share key insights needed by marketers to understand the important essential drivers of the constantly developing mobile marketing and advertising landscape.
“We feel privileged to be a part of the most prestigious awards for advertisers and marketers. MMA India SMARTIES allows us the opportunity to get first-hand experience of the kind of growth we shall see in the industry in the coming years, and we are proud to be associated as knowledge partners.”, Sandeep Ranade, Managing Director South Asia at Kantar.

 

Full Smarties 2019 Shortlist can be found in Annexure 1

 

the 8^th edition of the MMA India SMARTIES™ Awards. The SMARTIES™ is the world’s only global mobile marketing awards program that honours innovation, creativity and success in the field of mobile marketing. The MMA SMARTIES™ India Awards, where the final winners will be announced on 28^th September at the MMA Forum to be held at Taj, Santa Cruz Mumbai.

 

S. No	Category	Entry Name	Advertiser/Brand	Lead/Agency
1	Brand Awareness	Kerala Is Open	Samsonite India	Autumn Grey
2	Brand Awareness	HHDFC LIFE – The Memory Project	HDFC LIFE INSURANCE PVT.LTD	Performics India – Publicis Media / Performics India-Publicis Media
3	Brand Awareness	With great pranks comes great responsibility	Kingfisher	Mindshare India
4	Brand Awareness	The Adaptive Data Lighthouse 2.0	Lifebuoy	Mindshare India
5	Brand Awareness	Too Yumm! takes over the IPL with a simple message of ‘Eat Baked!’	Too Yumm!	Interactive Avenues – A Reprise Network Company
6	Brand Awareness	Food Pairing On Point- Pepsi KSSH	Pepsi	Mindshare India
7	Lead Generation/ Direct Response/ Conversations	Mind Your Language	Racold	WATConsult
8	Lead Generation/ Direct Response/ Conversations	When Women Joined Hands To Break Social Shackles	Meesho and Affle / Meesho In Association With Affle	Meesho and Affle / Meesho In Association With Affle
9	Lead Generation/ Direct Response/ Conversations	Only Men Can play Cricket??	Royal Challenge Sports Drink	Mindshare
10	Lead Generation/ Direct Response/ Conversations	The “Big Billion Days” Powered by Mastercard	Mastercard	Flipkart Ads
11	Lead Generation/ Direct Response/ Conversations	AI That Powers Experience For Millennials	Goibibo and Vizury / Goibibo In Association With Vizury ( powered by Affle )	Goibibo and Vizury / Goibibo In Association With Vizury ( powered by Affle )
12	Lead Generation/ Direct Response/ Conversations	Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’	Indiabulls, Dhani and InMobi / InMobi	Madison Media
13	Product/Services Launch	Say Hello To Virtual Beauty Consultant	Bobbi Brown	Isobar / Isobar In Association with Affle
14	Product/Services Launch	Clean The Air	Asian Paints Royale Atmos	Madison Media
15	Product/Services Launch	Bas Phoonk Hi Toh Maarni Hai	MTV India	Madison Media
16	Product/Services Launch	HDFC Bank – EasyEMI	HDFC Bank EasyEMI	Publicis Media – Performics India
17	Product/Services Launch	When Women Joined Hands To Break Social Shackles	Meesho and Affle / Meesho In Association With Affle	Meesho and Affle / Meesho In Association With Affle
18	Promotion	India Opens The Bottle Of Refreshment With Sprite	Sprite	Interactive Avenues / Interactive Avenues in Association With Affle
19	Promotion	Godrej Properties	Godrej Properties	Pokkt
20	Promotion	Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’	Indiabulls, Dhani and InMobi	Madison Media and InMobi
21	Promotion	Asian Paints drives 2X higher footfall for AP Homes using mobile!	Asian Paints	InMobi
22	Promotion	The “Big Billion Days” Powered by Mastercard	Mastercard	Flipkart Ads
23	Relationship Building / CRM	Waterfall Targeting Model – How video story-telling and Data Intelligence came together	Aditya Birla Capital	Mindshare India
24	Relationship Building / CRM	When Kurkure Took Fake News Head On & Won!	Kurkure	Mindshare India
25	Relationship Building / CRM	AI That Powers Experience For Millennials	Goibibo	Vizury ( powered by Affle )
26	Social Impact / Not For Profiit	Awakening the parents towards Compassion not Comparison	Mirinda	Mindshare India
27	Social Impact / Not For Profiit	Democratising access to knowledge, impacting millions – at India’s lifeline, Indian Railway stations	Google Station	Essence Global
28	Social Impact / Not For Profiit	Kerala Is Open	Samsonite India	Autumn Grey
29	Social Impact / Not For Profiit	Saving lives with Platelet Donation	Godrej Hit	Mindshare India
30	Social Impact / Not For Profiit	The Adaptive Data Lighthouse 2.0	Lifebuoy	Mindshare India