As a go green initiative New Gen Media launches its Digital Smartpaper ”PuthiyaThalaimuraiIndru.” Chennai based New Gen Media Corporation having proved its mettle in publication, news and entertainment broadcasting is all set to climb the next rung of the ladder – on to the digital platform with the launch of itssmartpaper ”PuthiyaThailaimuraiIndru”on Monday, 9th February 2015 at 9 am. At the click of the mouse “PT Indru” will reach the Inbox of the subscribers who can access this smart paper with a personalised special code to enjoy the pleasure of reading a virtual print newspaper. Speaking on the launch – Mr. R.B.U Shyam Kumar – CEO of New Gen Media Corporation claims ”PuthiyaThalaimuraiIndru is a blue ocean initiative, where we are not competing with any other existing medium. This smart paper is a convergence of print, radio, television and technologyprimarily aimed to cater to the Tamil diaspora across the world.”