Colors Tamil unveils two brand new shows to spruce up its prime-time line-up with Colorkattum Campaign
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· Dance Vs Dance Season 2 featuring actor Kushboo and renowned choreographer Brinda Master, will be aired every Saturday and Sunday at 7:30 PM
· EngaVeetuMeenakshi that hit the screens every Monday to Friday at 7:00 PM
Chennai, 12th October 2021: Colors Tamil, Viacom-18’s fastest-growing channel in the Tamil GEC space, unveiled two new prime-time shows, Dance Vs Dance Season 2 and EngaVeetuMeenakshi. As part of newly launched brand campaign, ‘IniDinamDinamColorKattum’, the channel aims to showcase tales that celebrate women and their families through high-impact, contemporary shows.Kick-starting the new line-up, Colors Tamil’s flagship dance reality show – Dance vs Dance Season 2 will premiere on 17th October with a grand launch episode at 6:00 PM, followed by competitive rounds every Saturday and Sunday at 7.30 pm starting from 23rd October. Adding to this new line-up, the channel also announced the launch of its new fiction show – EngaVeetuMeenakshi, directed by Ramkumar, with Actor PoornimaBhagyaraj, Actor Jeeva and Actor ShrithaSivadas in the lead. The tale set in the backdrop of Karaikudi will premiere on 18th October 2021 at 7:00 PM and will be telecast from Monday to Friday.
Commentingontheoccasion, ColorsTamil’snewbusinesshead, MrRajaraman, said: “True to our ideology of ColorKattum, Colors Tamil aspires to entertain families with novel plotlines, engaging characters and a fresh format altogether. The channel has always been keen to break stereotypes and showcase progressive themes that serve as an inspiration to audiences, especially by highlighting different facets of women.”
Addingtothis, “We have a stellar star cast in actor Kushboo and choreographer Brinda Master for Dance Vs Dance while Jeeva, ShrithaSivadas and PoornimaBhagyaraj lead the EngaVeetuMeenakshi brigade. We believe that a change in the prime-time format and the launch of these two shows will begin a new and exciting journey for the channel”, saidMrRajaramanThe first season of Dance Vs. Dance was a huge hit among the masses. The second season has the charming Actor Kushboo and renowned Choreographer Brinda Master in the judges’ panel. The show also boasts of four team owners- Actor Shaam, Choreographer Sridhar, Actress Ineya, and AbhiramiVenkatachalam who will be seen heading different teams. With supremely talented dancers partaking in the show from across the country, the show is all set to create new benchmarks in the dance reality space.
Talking abouttheshow, ActorKushboosaid, “It is a great pleasure to have been associated with Colors Tamil as the channel has been setting new benchmarks in the Tamil GEC with its innovative line-up of shows. Dance vs Dance Season 1 was a mega hit and I am confident that the second season is also going to be a success.”Renowned Choreographer Brinda said, “Having been a part of the success of Dance vs Dance Season 1, I am positive that the second season will take dance reality shows in the Tamil GEC to the next level. The new talent on the show is truly promising.”The new show EngaVeetuMeenakshi revolves around the life of a lecturerMeenakshi and Chidambaram a 35-year-old wedding planner. The plot traverses around the beautifully woven relationship of Meenakshi and Chidambaram as they set out on a quest to unite their families. The fiction show features a larger-than-life star cast with ShrithaSivadas (Meenakshi) and Jeeva (Chidambaram) in the lead roles along with PoornimaBhagyaraj (Valliamma), AadukalamNaren (Devanayagam), Raj Kapoor (Meiappan), BavaLakshmanan (NalapagamNagaraj), and Gnanasambandam (Principal) in supporting characters.
Commenting on the launch of the new fiction show, Director Ramkumar Doss said, “We are extremely thrilled to launch EngaVeetuMeenakshi. Unlike other fiction shows, it has a unique storyline that focuses on the idea that women are the harbingers of prosperity among families and the fact that they can achieve anything once they set their minds to do so.”Commenting on the occasion, ActorPoornimaBhagyaraj said, “I am happy and delighted to be part of EngaVeetuMeenakshi, which has a very distinctive narrative with well-defined characters. Each character in the show has a pivotal role to play. I really liked the way my character has been portrayed and I can tell you that is indeed profound.”
Further, the channel strengthens its prime-time content by rejuvenating its line-up of shows with Amman Season 2 at 6 PM, EngaVeetuMeenakshi at 7 PM, IdhayathaiThirudathey Season 2 at 8 PM, Abhi Tailor at 9 PM and Sillunu Our Kadhal at 10 PM, Prime Time is going to be even more power-packed with a dramatic mix of new storylines and introduction of a host of interesting characters from 18th October. Adding to this, the channel will also premiere an interesting array of movies during weekdays at 1.30 pm
