ü Opens an exclusive Raymond Home store in Mylapore, Chennai and forays into the organized Indian home textile market
ü Currently available across 2000 multibrand outlets and 800 The Raymond Shops across the country
ü Also available across various ecommerce platforms like PAYTM, Flipkart, Amazon, Snapdeal, and Jabong amongst others
ü Also available across various large format stores like Home Stop , Pantaloons, Hyper city across the country
ü Expands its portfolio by adding complete bed linen range and top of the line bed and bath collections range
Chennai, Tamil Nadu, 5th March, 2016: Raymond Limited – India’s leading Textile and Apparel Company today announced the opening of their first Raymond Home Exclusive Store in Tamil Nadu at Mylapore, Chennai – 600004 and launched their distinctive range of bed sheet sets, towels, blankets and comforters for its customers in the city. Raymond earlier announced their foray into the organized Indian home textile market last year with exclusive Raymond Home shops in the country.
This sprawling store was inaugurated by Prince of ARCOT – H. H. Nawab Mohammed Abdul Ali along with Pankaj Saxena, Business Head, Raymond Home. During this launch, “Raymond Home” unveiled their Spring Summer ’16 collection for all retailers in Chennai and showcased a versatile Home textiles collection that brings Spring Summer, 2016 vibe into one’s home décor. This exclusive store is located just opposite to the city center – Mylapore and will be operated by the franchisee – M/s. Bhawani crystals which has a pride of dealing with leading international brands of gifts, crockeries and home furnishings over the last 25 years.
Commenting on the launch of this exclusive Raymond Home shop in Tamil Nadu, Pankaj Saxena, Business Head, Raymond Home said, “We are thrilled to launch ‘Raymond Home’ in Tamil Nadu and enter the organized Indian home textile market. We have received an encouraging response from our existing customers and would now like our products to be more accessible by optimizing our vast distribution network and look forward to open more Raymond Home exclusive stores in Tamil Nadu. Along with our retail expansion plan, we would like to use the ecommerce platform to reach out to more customers across the length and breadth of the country.”
Raymond Home Spring Summer ‘16 Collection offers unique prints and soothing hues enhancing home décor this season. The collection consists of a complete range of bed sheets, pillow covers, comforters, blankets, bath robes and towels in a wide selection of colours and designs. It also consists of innovative fibers such as Tencel and Modal. The special feature of SS16 is the launch of Designer’s Bed sheet Collection – GRANDEUR.
Currently, Raymond Home product range is available across 2000 Multi Brand Outlets, 800 The Raymond Shops in the country and plans are underway to open a few exclusive stores for Raymond Home this year. Popular large format stores like Home Stop, Pantaloons, Hyper City, Evok, and Big Bazaar already houses the collection.
