Babyshop Launches in India: Bringing 50 Years of Global Expertise to Families
Chennai, India: Babyshop, part of the renowned Dubai based Landmark Group and a trusted global leader in children’s essentials, has officially entered the Indian market with the launch of its flagship store at Express Avenue Mall, Chennai. With over 50 years of expertise, Babyshop operates 250+ stores across 14 countries, serving over 10 crore families worldwide. This milestone marks the beginning of Babyshop’s journey in India, bringing a legacy of trust, quality, and care to Indian parents. The launch event was further elevated by the presence of renowned Indian actress Soha Ali Khan, who added her star power to the celebration.
Babyshop stores are designed as one-stop destinations for parents, catering to children from newborns to 10 years old. Across all its stores, Babyshop offers a thoughtfully curated range of baby essentials, kids’ fashion, travel gear, nursery furniture, and toys. Combining global trends with local relevance, Babyshop provides products that resonate with modern families while delivering a seamless and enjoyable shopping experience.
“India represents an exciting new chapter for Babyshop, and we are thrilled to bring our trusted brand to this vibrant market,” said Ruban Shanmugarajah, CEO of Babyshop. “For over five decades, Babyshop has supported parents across 14 countries, helping them navigate the joys and challenges of raising children. Now, we are proud to bring this legacy of trust and expertise to Indian families. Parenting is a journey filled with important choices and meaningful moments, and our goal is to be a trusted partner in making it simpler, more convenient, and more rewarding.”
Elevating the Parenting Experience in India
At Babyshop, every detail of the shopping experience is thoughtfully designed to make parenting simpler, more enjoyable, and more informed. All our stores bring together a comprehensive range of products, from newborn essentials to kids’ fashion, travel gear, nursery furniture, and toys, all under one roof. Featuring globally trusted brands like Philips, Chicco, Sebamed, Joie, Lego, and others alongside carefully curated collections, Babyshop ensures that parents have access to the very best for every stage of their child’s growth, from birth to 10 years old.
A hallmark of the store is its My Baby Expert service, where trained and knowledgeable staff provide personalized guidance, helping parents navigate important decisions with confidence and care. Whether it’s selecting the right car seat or choosing nursery furniture, the expert team is dedicated to supporting parents every step of the way. Additionally, the flagship store introduces a Stroller testing track, offering parents the unique opportunity to test strollers in a simulated real-life environment before making a purchase. Facilities like a Mother’s Room provide a warm, private space for nursing mothers, reflecting Babyshop’s deep understanding of the needs of modern families.
“The core DNA of Babyshop lies in delivering a seamless shopping experience for families, whether in-store or online. With the flagship store, we have carefully designed a space that brings together innovative services like the Stroller Testing Track and the personalized My Baby Expert assistance, while offering a wide range of globally trusted products. This holistic approach reflects our commitment to understanding the parenting needs of Indian families,” said Dheeraj Chawla, Business Head, Babyshop India. “Additionally, our robust omni-channel presence ensures that every family, from metros to Tier 3 cities, can access the quality and care that Babyshop stands for.”
The store layout prioritizes ease and comfort, offering parents a seamless, family-friendly experience. From preparing for a first baby to finding practical solutions for a growing family, Babyshop combines thoughtful design with exceptional value to support every stage of parenting.
A Legacy Built on Quality
For over 50 years, Babyshop has been globally recognized for its unwavering commitment to quality—an obsession that touches every aspect of its offerings. From the softest cotton used in baby apparel to rigorous product testing, Babyshop ensures that every item meets the highest standards of safety, durability, and comfort. Over 85% of Babyshop’s apparel is Oeko-Tex certified, guaranteeing that products are free from harmful substances and safe for delicate skin. Babyshop complies with the strictest global certifications and goes above and beyond in every detail, no matter how small, to ensure parents can shop with complete peace of mind.
Whether it’s the durability of strollers, the practicality of nursery furniture, or the safety compliance in car seats, every product is thoughtfully designed. Babyshop’s legacy of quality is its greatest strength. With meticulous attention to safety, comfort, and functionality, Babyshop’s products reflect the same level of care and precision that parents put into raising their children.
Global Legacy Meets Indian Families
With a presence in 14 countries and over 50 years of experience, Babyshop has become a trusted name for families worldwide. Having established its reputation across the Middle East, Africa, and Southeast Asia, Babyshop is now proud to bring its expertise to India, combining global standards with local understanding.
Beyond its flagship store, Babyshop ensures accessibility through a robust omni-channel presence. Families can shop online at www.babyshop.in or from 1200 options on e-commerce platforms Myntra and Flipkart, delivering convenience and choice to parents across the country. With Flipkart and Myntra’s extensive reach across 19,000+ pin codes, including Metros, Tier 1, Tier 2 and Tier 3+ cities, and tech-backed seamless shopping experience, millions of customers will have access to Babyshop products.
Looking Ahead: Expanding Across India
India’s flagship store is just the beginning of Babyshop’s vision for the country. With stores already open in Noida, Delhi, and Bengaluru, and upcoming launches planned for key cities like Hyderabad and Pune, Babyshop is committed to building lasting relationships with families nationwide. The combination of global expertise and a deep understanding of Indian parenting creates a unique value proposition for Babyshop, fostering meaningful connections with families across India.
“Our goal is simple: to celebrate the joys of parenting while making the journey easier and more rewarding for families,” added Shanmugarajah. “At Babyshop, we see ourselves as partners in every family’s story, offering products and services designed with care, love, and understanding.”
India represents an exciting opportunity for Babyshop to grow while staying true to its core values of quality, affordability, and innovation. With its flagship store and expanding presence, Babyshop invites Indian families to experience a world of parenting possibilities, from babyhood to big-kid adventures, all under one roof.
