Chennai, March 29, 2016: The grand opening of Aasife Biriyani’s Palavakkam outlet (tenth outlet in Chennai) turned out to be quite a ‘Biryani lovers’ affair today with ‘The Great Biryani Challenge’, a biryani eating competition open to one and all.
10,000 Chicken biriyani enthusiasts above 18 years of age from across the length and breadth of the city and even the outskirts had enrolled themselves for the contest. 30 lucky participants were shortlisted from among the registrations who fought it out for the winner, runner-up and the second runner-up prizes. At today’s Grand Finale, participants were given 20 minutes to eat as much biryani as they could without spilling.
Dhinakar emerged first having consumed 2kgs of chicken biriyani in the stipulated time of 20 minutes. He was awarded with Rs. 10,000/- worth cash voucher and Rs 15,000 worth Aasife Biriyani voucher. Mohammed Sikander and ECR Suresh finished at second and third positions, having consumed 1.75 kg and 1.60 kg in 20 minutes, they were awarded with cash vouchers worth Rs. 15,000/- (Rs 5000 cash + Rs 10,000 Aasife Biriyani voucher) and Rs. 10,000/-(Rs 3000 cash + Rs 7000 Aasife Biriyani voucher) respectively.
The prizes were given away by Mr. C. Y. Aasife Ahmed, Managing Director, Aasife Biryani Pvt. Ltd.
The newly opened Aasife Biryani outlet is located at No 112, ECR Road, Palavakkam, Chennai. The outlet has 120 covers and staff strength of 45.
Speaking on the occasion, Mr. Aasife Ahmed said, “We are happy to be launching our 10th outlet in Chennai and hosting ‘The Great Biriyani Challenge’ once again after the successful first edition of the challenge. We are overwhelmed with the number of registrations we received for the contest and would want this love for biriyani of people to only grow with time. With a successful track record over the past 15 years, Aasife Biryani is well placed to leverage its expertise to more restaurants in order to cater to the ever-growing love and demand for biryani.”
At every Aasife Biryani outlet (including Palavakkam), authentic food is presented in a contemporary ambience. The unique concept is based on intensive consumer research that indicates that the new age Indian consumer is particular about authentic taste, quality, hygiene and convenience. The menu has traditional delicacies from regions across the country.. While the ‘Aasife style Biryani’ (Veg, Egg, Chicken & Mutton) remains the flagship dish and a favourite among patrons, every other dish is unique in its preparation and presentation. Starters, kababs, grills, gravies and tandoori items are other popular, mouth-watering and thus fast-moving eats from the Aasife Biryani stable.
Aasife Biryani also makes the eating experience more interactive and fun by engaging customers with Facebook and Twitter programs, fun contests, menu updates, reviews and discussion forums. Aasife Biryani has always stood and will continue to stand for great quality at good value, their motto being ‘Smile when you eat and smile when you pay’.
About Aasife Biriyani
Aasife Biriyani Private Limited, the brainchild of Y Aasife Ahmed, began its advent into the culinary world in 2000 at a humble shop in Guindy. Through its impeccable service and quality of food, the business venture expanded its footprint across the city. Aasife Biriyani is now present in ten locations in the city and is looking to expand.
Comprehending the need for hygienic, authentic food in the Chennai Market, Aasife Biriyani serves authentic food Mughlai prepared from traditional recipes and best quality ingredients, and provides service in modern ambience for their customers to relish. This has reflected in the increase in sales from 3kgs/day of Biriyani to 1500kgs/day and an average walk-in of 500 people per day. The company stands for good quality at great value, their motto being “Smile when you eat and smile when you pay’.
