Chennai: The coveted Black Lady has come calling yet again, as some of the biggest superstars from South Indian cinema are all set to walk the red carpet at one of the most prestigious film award ceremonies of the year. It’s that time of the year when talent gets recognition, hard work becomes worth it and glamour gets a new definition,when some of the most adored stars get to express themselves in the most extravagant, yet beautiful manner possible. The 63rd edition of Filmfare Awards (South) is here, and how!The most sought after awards ceremony will bring together the “who’s who” from South Indian cinema, promising to break benchmarks and set new standards in putting together a spell-bounding show that will acknowledge and applaud the best of the best from the South Indian film industry.
Slated to take place on June 18, 2016 at Hyderabad International Convention Center (HHIC), Hyderabad, and the 63rd Britannia Filmfare awards (South) will honor those artists who toiled hard to deliver some of the most popular films on celluloid in 2015. Like every year, the awards will reflect a synergy between public opinion and critical appreciation, as readers of Filmfare and film buffs have cast their votes across 10 categories coveringsome of the best films Tamil, Telugu, Kannada and Malayalam films. To announce the latest edition of the star studded event, our special guest for the occasion, Arvind Swami, actor par excellence along with Jitesh Pillai, Editor Filmfare Magazine and Vinay Subramanyam, from Britannia Industries Limited lit a ceremonial lamp at the press conference held on May 26th in Chennai.
Speaking on the momentous occasion, Jitesh Pillai, Editor- Filmfare Magazine said, “I feel extremely proud when I look back at the journey undertaken by our South awards. South Indian cinema throws up some wonderful gems year after year, and it is only fitting that we erect a platform such as the Britannia FilmFare Awards to acknowledge the efforts put in by so many talented artist across the spectrum. Our latest edition promises to stage a platform bigger than ever, to present the coveted Black Lady in the hands of these deserving stars.”
Talking about Britannia’s association with the prestigious awards, VinaySubramanyam, Cate
About Filmfare Awards (South):
The first ever Filmfare Awards (South) were held at the prestigious Kalaivanar Arangam in Chennai and the venue was then shifted to the distinctive Music Academy. Initially, only Tamil and Telugu films were considered for the awards. Malayalam and Kannada films became part of the event in 1966 and 1969 respectively. The film fraternity and all its fans consider Filmfare Awards (South) as the ultimate recognition of excellence in cinema. The thought of winning a Black Lady is still as alluring as ever.
About Worldwide Media:
Worldwide Media is a part of the Times Group, one of India’s largest media and entertainment conglomerates, and publishes Filmfare – India’s No 1 entertainment magazine. Femina – India’s largest women’s magazine, BBC TopGear, HELLO!, BBC GoodHomes, GRAZIA, Lonely Planet Magazine India, Home Trends and BBC Knowledge are other exciting titles from Worldwide Media.
Britannia Company Profile
Britannia Industries is one of India’s leading food companies with a 100 year legacy and annual revenues in excess of Rs. 7500 Cr. Britannia is among the most trusted food brands, and manufactures India’s favorite food brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India. Britannia is a brand which many generations of Indians have grown up with. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Britannia products are available across the country in over 3.8 million retail outlets and reach over 50% of Indian homes.
The company’s Dairy business contributes close to 10 per cent of revenue and Britannia dairy products directly reach close to 700, 000 outlets and over 3 million outlets through indirect distribution. Britannia Bread is the largest brand in the organized bread market with an annual turnover of 1.1 lac tonnes in volume andRs.385 crores in value. The business operates with 13 factories and 5 franchisees selling close to 1 mn loaves daily across more than 73 cities and towns of India.
Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think Better’. Having removed over 8500 tonnes of Trans Fats from products, Britannia became India’s first Zero Trans Fat Company. Over 50% of the Company’s portfolio is enriched with essential micro- nutrients which nourish the body. The company set up the Britannia Nutrition Foundation in 2009, and began working with under-privileged, under-nourished children by supplementing their daily meals with an Iron and multiple micro- nutrient fortified products. The Foundation
works through Public Private Partnerships with both Governments and NGOs. Brand Britannia is listed amongst the most trusted, valuable and popular brands in various surveys conducted by prestigious organizations like Millward Brown, IMRB, WPP Group and Havas Media Group to name a few.Britannia believes that ‘Taste & Trust’ are its sobriquet and will constantly endeavor to make a Billion Indians reach out for a delightful and healthy Britannia product several times a day!
The hospitality partners for the evening – Westin, Chennai, Velachery, an innovative leader in the hospitality industry, with 200 hotels in almost 40 countries – and counting.
