Chennai, September 15th2016: Piaggio India hosted an exclusive presentation of India’s first sports crossover bike – Aprilia SR 150 at Motoplex in Chennai. This event marks the official launch of the vehicle in the state of Tamil Nadu.Also on display at the Motoplex venue was the Aprilia RSV4 the epitome of Aprilia’s racing prowess.
At an exclusive event at Motoplex, Chennai the keys of the bike were handed over to the proud owner of the first Aprilia SR 150 in the city by Mr.Stefano Pelle MD PVPL.
In addition to Chennai, the deliveries of the bike have commenced in Pune, Nagpur, Hyderabad, Kochi and Bangalore and will move to other cities over subsequent days.
Aprilia SR 150 is targeted at patrons looking for the sensation ofsports bikes combined with the convenience of automatic scooters. With addition of the Aprilia SR150 to its India portfolio, Piaggio Vehicles Private Limited (PVPL) has introduced yet another innovation in India’s challenging two-wheeler segment and has extended its product portfolio from the iconic Vespa scooters to Aprilia, renowned globally for its undisputed racing heritage.
Commenting at the event, Mr. Stefano Pelle, Managing Director and CEO, Piaggio Vehicles Private Limited (PVPL), said, “It is my pleasure to present the Aprilia SR 150 to the people of Tamil Nadu. We have commenced the deliveries of the Aprilia SR 150 and are delighted to hand over the much coveted bike to its first owner in Chennai. With the Aprilia SR 150 we have not only grown our product portfolio in the country but have also managed to extend the Aprilia experience from the race track to the streets of India. This truly unique and powerful crossover has received anenthusiasticresponse from patrons across the country”.
Built around Aprilia brand’s philosophy, ‘Designed For Racers, Built For riders’, the Aprilia SR 150 is being manufactured at Piaggio’s plant in Baramati and perfectly blends the cues of motorbikes and scooters. This distinctive positioning of the bike has received a favorable response and the bookings are going strong at the Piaggio dealerships in India.
In addition, Piaggio’s tie up with online giant, PayTM has also augmented the sales for the Aprilia SR 150, enabling consumers to book their bikes with the click of a button.
Available in matt black and white, the Aprilia SR 150 is characterized by an aggressive and sporty style. The distinct handlebar, the light unit included in the shield and above all the pronounced “beak” on the front wheel characterize the front end. The large black 14″ alloy wheels with five spokes show off decisive and sporty design drawn from Aprilia racing bikes. And the raw power of 150cc enhances the liveliness of a vehicle born to make every city ride fun with 220 mm front disc and 140 mm rear drum brakes.
About Piaggio Vehicles Private Limited:
Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of Piaggio Group, founded in 1884, leader of the European powered two-wheeler market. The Group manufactures scooters and motorcycles as well as three and four wheeled commercial vehicles with an impressive portfolio of brands including Piaggio, Vespa, Aprilia, Moto Guzzi and Apé.
Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group.With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike and 9 in Off Road disciplines.
